For an online reseller of specialist contact lenses, onezerosix was given the task of creating a name and brand design that would stand out against the competition.

Targeted at a 'young and trendy' audience we created a brand that had street appeal but one that also came across as reliable and professional.

The second part of the phase was to transfer this brand to the web, building a complete ecommerce solution (in asp.net) allowing the user to buy and track their orders online, but with a design and structure that was flexible enough to be constantly updated and the ability to offer promotions when required.

http://www.eyesbright.com

Search engine marketing was employed along with emarketing and offline advertising to promote the site to potential customers.