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Related Links
You should find the following articles and research helpful in better understanding the user of your website as an effective part of your overall marketing plan.
Select the link category to view . . . or scroll down to view all links.
Nielsen//NetRatings Search Engine Ratings
By Danny Sullivan, Editor - SearchEngineWatch.com, Nov. 21, 2002 - Nielsen//NetRatings is one of the leading internet and digital media audience information and analysis services. NetRatings provides worldwide web site ratings based on a sample of over 225,000 individuals in 26 countries. These web surfers have real-time meters on their computers which monitor the sites they visit. This metered information is compiled to produce NetRatings results.
Results show (by search engine): US Digital Media Universe Audience Reach (percent use of each major search engine), Time Spent On Site, Average Minutes Spent Searching Per Visitor and Total Search Hours.
Google Tops In "Search Hours" Ratings
By Danny Sullivan, Editor - The Search Engine Report, May 13, 2002
What's the most popular search engine? There's a new metric available for determining this, the total number of "search hours" users spend at a site, a figure that sees Google leading by far over other search engines.
At the top of the list in search hours is Google, where users spent nearly 13 million hours searching during March 2002, according to Nielsen//NetRatings. In contrast, second-place Yahoo came in with less than half that figure, 5.4 million search hours, followed by MSN Search with 4.9 million search hours logged. Figures are for US home and work internet users.
Google is the most popular search engine on the web according to OneStat.com
Amsterdam – April 15 2002 – OneStat.com, the number one provider of real-time website analysis software, today reported that Google is currently the leading search engine on the web. Google has a global usage share of 46.5 percent.
The ABCs of SEO (Search Engine Optimization)
If you want to be found in the search engines, it is important that you add search engine optimization to your action list. In a nutshell, search engine optimization--or SEO for short--is the process of making your web pages "search engine friendly."
SEO is a relatively new marketing industry. Although there are many purported experts, most of us who call ourselves SEO specialists are learning. The search engines are constantly in flux, so SEO techniques that worked yesterday may not necessarily work tomorrow. This article, written by a web copywriter, focuses on the need for quality content that is tied to meta tags.
WorldRes Survey Warns Of Industry Commoditization
By Glenn Haussman - February 20, 2002 -- The Internet is changing the travel buying habits of the American public and according to a new survey by WorldRes.com, if hoteliers are not vigilant, the lodging industry might just become a commodity as cyberspace continues to churn out shoppers hungrier for bargains than the particular charms and services of specific hotels.
Hampton Looks At Internet-Savvy Baby Boomers
By Glenn Haussman - January 22, 2002- NEW ORLEANS -- Hampton Inn and Hampton Inn & Suites executives are moving on several marketing initiatives in 2002 that recognize the increased importance of the Internet as the company seeks to appeal to this distribution channel’s fastest-rising demographic -- the baby boomer.
Trends Point To More Travel By Smarter Consumers
By Kristin Amarante - January 31, 2002 -- According to a new survey conducted by YP&B;, the percentage of leisure and business travelers who book trips on the Internet has increased, and that implies that the consumer is looking for the lowest price possible. “The new status symbol today is that you got a deal,” said Yesawich. “Consumers are becoming downwardly noble.” Yesawich said that the Internet allows people to comparison-shop, while permitting them to customize their purchase, which shifts the balance of power from the seller to the buyer. “Consumers now want to participate in the creation of new options,” said Yesawich. “One size no longer fits all.”
Information Is Key To Better Web Design
By Glenn Haussman - August 8, 2001 -- Creating a Website that manages to break through Internet clutter while also providing easy click-through access to room reservations is crucial to a hotel company’s success in the on-line community. Glovin said a site must contain certain elements to entice guests to look further, while also ensuring the site is intuitive to use. A winning site, said Glovin, is aesthetically pleasing and also gets the consumer to quickly understand what they will get at a specific property. “The stars of our Website are the hotels, and people want an incredible amount of detail about what is available at each specific hotel,” said Rosenberg. “The more you put on the site, the more people want to read.”
Marketers Debate Branding Versus Discounting
Trends Point To More Travel By Smarter Consumers: Techknow Generation
By Toni Giovanetti - January 25, 2000 -- Americans are in a good mood, and they’re ready to travel more, but they also expect more than ever, according to Peter Yesawich, President & CEO of Yesawich Pepperdine & Brown. He spoke about the results of a 1999 survey in his annual overview of travel trends during the UCLA Extension Hotel Investment Conference at the Century Plaza Hotel and Tower.
Describing about 49% of the population as Techknows, Yesawich said they were much more inclined to travel, and the Internet has become a planning medium as much as a booking medium. He noted that booking online is 50% higher by Techknows.
Monday the Most Popular Day Worldwide to Surf the Web, According to WebSideStory's Statmarket®
(SAN DIEGO, CA - May 29, 2002) WebSideStory, Inc., the world’s leading provider of outsourced e-business intelligence services, today reported that based on its findings over the past year, Monday is the most popular day of the week to surf the Internet, while Saturday and Sunday are the least popular.
Branding on the Web Takes Hold as Web "Surfing" Steadily Declines
(SAN DIEGO, CA - Feb. 13, 2002) WebSideStory, Inc., the world’s leading provider of outsourced e-business intelligence services, today reported the majority of Internet surfers worldwide are using direct navigation and bookmarks to locate Web sites, rather than relying on search engines and Internet links. As of February 6, 2002, nearly 52 percent of Internet users arrived at sites by direct navigation and bookmarks, compared to about 46 percent only a year ago. “This trend indicates that branding is indeed taking hold on the Web,” said Geoff Johnston, vice president of product marketing for StatMarket. “More and more, Internet users seem to know exactly where they want to go.”
Net users flock to IE 6.0
By Gwendolyn Mariano - Staff Writer - April 30, 2002 - Microsoft's Internet Explorer 6.0 was the most popular browser on the Web last month, with a total global usage share of 44.7 percent, according to Net analysis company OneStat.com. Microsoft IE 5.5 took the second spot with 26 percent of the global usage share, followed by IE 5.0 with 25 percent ...
Screen resolution 1024 x 768 is most popular for exploring the internet according to OneStat.com
Amsterdam – November 11 2002 – OneStat.com today reported that screen resolution 1024 x 768 is the most popular for exploring the internet. The screen resolution 1024 x 768 has reached an all time high and has risen from 43 percent to 46.1 percent. The 1024 x 768 screen resolution's global usage share has increased 3.1 percent the last 3 months. Users with monitors set to the most common resolution 800 x 600 for web sites have an approximate 34.3 percent global usage share. The finding has important implications for web site designers because most web sites are designed for a screen resolution of 800 x 600 pixels.
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Armstrong Optical
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Online Store
550+ page (about 500 are items) website and online store for ophthalmic & optical equipment, supply & service business. Separate pages for each primary merchandise category provides numerous search engine 'entry' points, as do extensive online reference related to the eyecare industry. Uses popular Miva storefront with custom mods, integrated into site.
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Personal Headlines
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Online Store
50-page website and online store for personalized printing business. Separate pages for each primary gift topic (retirement, gag gifts, birthdays, etc.) provides numerous search engine 'entry' points. Uses popular Miva storefront with custom mods, integrated into site. Each item is customized by customer using online attributes that adjust the price accordingly.
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New Tampa Community Council
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Business Community
NTCC's website allows both members and non-members to contribute news, events & articles online. Members may enter business listings and create a 'mini-website' as part of their membership. Content database-driven website provides information about: schools, communities, businesses, service organizations and more.
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Micro-Pro Systems
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Business Systems Company
North Texas business systems company. Provides computer, networking (wired & wireless), ESI phones and web site design services. Future plans include a Miva store front.
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