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Link Popularity and Your Web Site

It seems that a high link popularity (LP) score is becoming more and more important every day as one of the primary indicators of a Web site's "importance" to search engines.

What is link popularity?

In a nutshell, LP is simply an indicator of how many incoming links your Web site receives from other, relevant Web sites. (By "relevant Web sites", I mean Web sites that have content that is relevant to the content of your Web site.)

Simply having incoming links from relevant Web sites, however, will not necessarily improve your site's link popularity score. (By "score", I mean the actual number of high-value incoming links your site receives.) If an incoming link is from a poor-quality site, it might even lower your site's LP score.

Bottom line... To increase your Web site's LP score, you must strive to increase the number of incoming links to your Web site from other high-value, relevant Web sites.

Why is a high link popularity score so important?

For better or for worse, most search engines use the LP score for your site as one of their more important indicators when determining the placement of your site in their rankings, in response to a search on a particular keyword or keyword phrase.

How can I improve my site's LP score?

The answer to that question (and the focus of this Web site) is this...

  1. you must have a good understanding of what link popularity is and how it works; and
  2. you must turn your understanding of what LP is, and how it works, into an action plan.

We have structured this Web site to help you to accomplish your goal, which should be

  1. to learn all you need to know about link popularity and exchanging links; and
  2. to put that knowledge to work for you in the form of an action plan that will help you to accomplish that goal.

The following links will lead you through that process. Once you leave this page, you can use the links on the left side and the bottom of each page to continue throughout our site.

Take the Link Popularity IQ Test
How knowledgeable are you when it comes to the subject of link popularity? Take our free LPIQ test and see how high you score.

Link Popularity Resources
Not satisfied with your LPIQ test score? We offer free LP articles and free or trial versions of LP tools that will put you on the road to improving both your LPIQ test results and the LP score for your Web site.

Link Exchange Resources
Ready to put what you learned about link popularity into action? Our free link exchange articles and free or trial versions of link exchange tools will help you to steadily increase the number of quality incoming links to your Web site.

Number 1 Effective Web Site Promotion Articles
In this section we have brought together some of the top Web promotion articles for your information. These articles were written by some of the top authors in the field of Web promotion.

Free Reciprocal Links
How would you like to have a number of high-value, relevant incoming links to your Web site? Here is a valuable free reciprocal link service that brings together site owners that want to trade high-value reciprocal links.

Subscribe to Link Popularity Journal
Subscribe to Link Popularity Journal and we will keep you posted on the latest news and tools that you can use to improve the link popularity score for your Web site.

Link Popularity Journal

Subscribe to the new Link Popularity Journal today and you will be kept up-to-date on the latest news and tools concerning Link Popularity.

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Link Popularity Check checks the link popularity of your web site on several search engines and compares it to other web sites on the Internet.

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You can quickly find out how many people link to your site, how many sites link to your competitors - and how you compare to other sites.

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Websites That Have Published Our Link Popularity Articles

Articles and Tools

Link Popularity - Its Role and Importance In Getting Top Search Engine Rankings
Build Link Popularity The Smart Way  Link Popularity and Your Add URL Page
How to Design a Site for Link Popularity  The Fundamental Truth About Link Popularity
Is Link Popularity Worth Your Time?  Writing Articles to Improve Link Popularity
LinkSurvey Link Popularity Tool  Link Popularity Analyzer
OptiLink Link Reputation Analyzer  Trellian SEO Toolkit
How to Get High Quality Inbound Links  Reciprocal Linking Techniques
Link Building That Makes Sense: Who To Link To
Link Exchanges - What They Can Do For Your Business (Part 1)
Link Exchanges - What They Can Do For Your Business (Part 2)
How to Get Your Web Site Ranked High in Search Engines With Free Link Exchanges
5 Ways to Get Other Websites To Link To Yours  ALink Reciprocal Links Manager
Dynamic Link Promoter - A Link Exchange Tool
ARELIS 4 Reciprocal Links Solution by Axandra
Reciprocal Link Monitor  The Ultimate Truth About Getting a Top 5 Ranking in Google
Adding the Right Keywords to Your Website Content  Appropriate Key Words Choice
5 Effective Ways to Promote Your Website For Free Online
Why Search Engine Traffic Should be Your Top Priority