Web
Design, Hosting, SEO/Marketing/Promotion Link Exchange Page
I am tired of
exchanging links. Please do not email me to ask for a link exchange.
Click here to view my link exchange code in text and html.
I have categorized my links pages so that there will be less links on
each page. Don't worry, I didn't take your link and instantly stick it
on a page with no PageRank. The pages all have a PR 4 on them. Your link
is in one of the categories below.
SEO
/ Marketing | Web and Graphics Design
| Hosting
Internet Services / Computer
Related
Now, I'll spend some time rambling a bit on this page so I'll keep
the great ranking I have. For those of you who don't know some of these
search engine optimization (SEO) techniques, I can tell you about them.
One main thing you want to do is have a lot of text on your pages.
250-300 words is good, but the more you have, the more substance and
value the search engine robots will think your site has. That's why I'm
filling this page up with various text.
Another thing is to spend some time thinking about what your keyword
phrases are, or use a site like WordTracker.com to help you figure them
out, then use those keywords as often as possible, in different ways,
throughout the text of your site. You want to have quite a bit of these
keywords repeated near the top of the page, but be subtle about it. It
still has to be readable to your visitors and if you overdo it, the
search engines may think you are spamming them and drop your site from
their engine. Also, be sure to put your keyword phrases in the title of
your page. Many people who don't know web design and attempt to create
their own site, end up with a title such as "Home" or "Welcome". How
many times have you seen that in your Favorites list? Too many probably.
The title is the part of the page that shows up at the very top of the
browser window when you are on a web site, next to the Internet Explorer
icon. You have to put the title in your html code, it's not something
you can just type on the page, although you will want to type it on the
page as well in most cases. If the name of your site is, "Heather's Best
Products and Services", don't use that as your title, because title are
given the most weight with search engines, and no one is searching for a
term like "best products and services". It's too broad. So never mind
what your actual site name is, you can put that in the page text. Make
up a title that describes what you're selling, or what you offer on your
site. If you are selling web design and hosting, then your title could
be "Web Design and Hosting - Lowest Rates - Professional web site design
and web hosting." See how I've repeated words and also included
variations such as "web site design" and "web design". Other keywords
are "lowest rates", and "professional web site design". You can stuff as
many as you want in there. It is generally believed that Google counts
up to 65 characters (letters) in your title. I don't know if that counts
the spaces, but I would guess so. Try to put your most relevant keywords
at the beginning, and repeat them once or twice if possible. There is no
penalty for going over the 65 characters, and other search engines may
use more or less characters, depending on the engine. I know there is no
penalty because I used over 65 in my title tag for my home page on this
site and I have a PR 6 and have not been penalized at all by Google.
Also, my last words, the ones that are over 65, still show up in the
search engine as part of my title when I looked for it. So I don't
really know where SEO's got the idea it was 65, but that is the general
belief. I can tell you that it's not entirely true, but it may be a good
guideline.
About link exchanging... it's kind of the same idea as with titles.
If your title is Larry's Site, but you are selling
Heating and Air Conditioning,
then you will want to make link title "Heating and Air Conditioning". In
the description, you can add "Larry's Site" if you wish. The underlined,
hyperlinked part is the part that search engines count the most. It's
called anchor text. I have a customer with a site called "Dream
Getaway", but his main keywords are "adult travel". So I make his links
as so:
Adult Travel - Dream Getaway offers great adult vacation and travel
packages in exotic Costa Rica. We offer beautiful female escort
companions. We are your guide to the most erotic, exotic adult travel
vacation you've ever dreamed of.
You can also hold your cursor over the "Adult Travel" link and see
that there is a screen tip added. I'm not sure if the search engines
count those, but it can't hurt. But when you are asking other sites to
exchange links with you, don't make up a complicated link with screen
tips and two or three different links in the text and crap like that.
Only do that with your own links. ScreenTips are good for giving
additional information about a link to describe it, without actually
having to write it on your page.
If you are going to do a link exchange program, download the Google
Toolbar. You'll want to know what PageRank other sites have before you
exchange with them. I don't exchange with sites that have less than a 4
PR. Plus, they have to have a PR on their links page as well. The links
page also has to be easy to find from the home page. If I have to search
all over their site to find my link, forget it. Just put a small link at
the bottom of your home page that says "Links" or "Resources" or
something similar. That's not so hard, is it? (Apparently it is for some
people.) You need to check back every few months to make sure these
people still have your link up on their site. Many sites will get you to
link to them, and later they will remove their link to YOUR site, so
that they now have a one-way link pointing to their site (which is much
better than a link exchange.) They are sneaky. Don't trust anyone,
always check. Then there are the people who "forget" to add your link.
And they will forget for months and months and months, years even.
They'll blame it on their webmaster (Get a new one, dummy! - Like me!).
Whatever their reason, they will never bother to put your link up, and
here you have been linking to them for nearly a year, waiting. Just take
their link down and forget about it. Tell them if you want, and let them
know that AFTER they put your link up, you will link back to them. I
don't get these people. They seem to have to sense. They obviously don't
know that link exchanging is helping their rankings. I can't find hardly
any good sites to exchange with my client's
Witchcraft Spells site. See how I snuck that link in? ;) And that's
not the name of the site either, that is the keyword phrase that we want
the search engines to list it under. The main reason I cleared out this
page and put my link exchange partners on a different page was so that I
could put my client's links on this page, since it ranks highly in
Google. Good luck to you with your web site. If you need a designer or
host, you know who to call - ME!
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