| Internet Users Increasingly Favor Direct Navigation and Bookmarks Over Web Links, Search Engines.
(SAN DIEGO, CA - Feb. 13, 2002) WebSideStory, Inc. (www.websidestory.com), the world’s leading provider of outsourced e-business intelligence services,
today reported the majority of Internet surfers worldwide are using direct
navigation and bookmarks to locate Web sites, rather than relying on search
engines and Internet links. As of February 6, 2002, nearly 52 percent of
Internet users arrived at sites by direct navigation and bookmarks, compared
to about 46 percent only a year ago, according to WebSideStory’s StatMarket
(www.statmarket.com). StatMarket is a Web site design and Web software
development optimization service, and the leading source for data on global
Internet user trends.
“This trend indicates that branding is indeed taking hold on the Web,” said
Geoff Johnston, vice president of product marketing for StatMarket. “More
and more, Internet users seem to know exactly where they want to go.”
StatMarket (www.statmarket.com) publishes information gathered from more
than 80 million Internet users a day to more than 125,000 sites worldwide
using WebSideStory's HitBox® Enterprise (www.hitboxenterprise.com), HitBox
Commerce (www.hitboxcommerce.com), and other HitBox e-business intelligence
services. The service segments information from visitors in 245 countries
and 120 industry categories.
Since the early days of the Internet, search engines and Web links have
played an important part in shuttling surfers from site to site. That trend
appears to be on the decline in both the US and overseas, although the
percentages can vary between countries. For example, in the United States,
almost 58 percent use direct navigation and bookmarks to arrive at Web
sites, compared to about 50 percent a year ago. In Germany and in Japan, 63
percent and 71 percent of Internet users respectively use direct navigation
and bookmarks, compared to 54 percent and 60 percent a year ago.
For information about a StatMarket subscription, visit www.statmarket.com or
call 858.546.0040 x244.
About StatMarket
StatMarket (www.statmarket.com) is a Web site design and Web software
development optimization service that provides valuable market share data on
browsers, operating systems, screen resolutions, and more. The service is
geared for Web site designers, software developers, and market researchers
who need accurate data to build the most effective sites and products
possible. StatMarket publishes information gathered from more than 80
million Internet users a day to more than 125,000 sites actively using
WebSideStory’s HitBox® Enterprise and other HitBox real-time, e-business
intelligence services. StatMarket segments global Internet user trend data
from visitors in 245 countries to sites in 120 industry categories. For more
information, call 858.546.0040 x 244.
About WebSideStory
Founded in 1996, WebSideStory is the world’s leading provider of outsourced
e-business intelligence services. WebSideStory’s best-of-breed solutions
help businesses profit from their Internet presence by providing detailed,
real-time information about online visitor behavior. Each month, the company
analyzes more than 30 billion page views for its clients, including Cisco
Systems, Sun Microsystems, Sony Corp., Alaska Airlines, Northwest Airlines,
Autodesk, Motorola, Brooks Brothers, and TaylorMade-adidas Golf. Within the
past 14 months, Aberdeen Group, Forrester, and META Group have all
recognized WebSideStory as the market leader for outsourced Web analytics.
For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax:
858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121.
E-mail: press@websidestory.com. Web: www.websidestory.com. WebSideStory and
HitBox are registered service marks of WebSideStory, Inc. Other trademarks
belong to their respective owners.
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