Message boards allow fans to discuss various topics with other fans. Users can come to the message boards to discuss the latest happenings, articles posted on the site, and give opinions about many different topics. Message boards can also be used as a place for fans to have a voice. For instance RacingOne.com uses its boards to find out from the site users what the site does well and what areas need to be improved. The boards allow for an open forum and can really help improve site features – clients can interact directly with fans, at the extreme, even conducting virtual focus groups.
RMG3 clients can also utilize their message boards to provide information directly to their fans through posting on the message boards. RMG3 uses the product suite FuseTalk for its online communities. This allows for a secure forum where users can post messages without fear of having others view their personal information. It also allows for various features such as custom icons, online chat rooms with special guests, and discussions of the different articles up on a site.
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