Links and Google's PageRank

Google's PageRank algorithm is based on link popularity!

As everyone knows, most search engines today rank web pages according not only to page-related factors (as keyword frequency, meta-tags etc.) but also to their link popularity, which is determined by the number of links from other websites. The “quality” of the links is considered as well (links from “popular” pages, with many links pointing to them, are weighted more). It is much better to have a link from a very popular website (for example microsoft.com) than having someone’s personal home page linking to you :-)

The Google PageRank is the implementation of the link popularity concept in the algorithm of the Internet’s most popular search engine, Google. The PageRank is a number between 0 and 10. A PageRank of 0 (PR0) means no links to a website, while a PageRank of 10 (PR10) means millions of links pointing to that particular website. It seems that the scale is logarithmic, so PR10 does not mean ten times more links than PR1, but many more.

It is often not understood that PageRank is a measure related to webpages, NOT to websites. Each page of a website has an individual PageRank. Usually, the home page of a website has the highest PageRank, but this happens only because generally all the other pages of the website link somehow to the homepage.

Google offers a free tool (the Google Toolbar: http://toolbar.google.com) that can be used to check a web page’s PageRank. After downloading and installing it, an additional bar below the URL field will indicate the PageRank by a green horizontal gauge. Moving the mouse over the green gauge will reveal the numeric value of the PageRank.

Link Exchange (links swap) is the most effective way to increase your link popularity!

Although PageRank is crucially important for a high position in the search results, it is not the only factor in Google’s algorithm. Google takes into account page-related factors too, such as the keyword frequency, title and heading tags etc. However, there is strong evidence that PageRank is the MAIN factor that gives a webite's positioning in the results pages.

To increase your PageRank, you should get as many external links as possible pointing to your homepage. The links should be from pages with high PageRanks. It seems that a link from a website with PageRank ZERO is worth 200 times (!!!) less than a link from a page with PageRank FOUR.

In order to help you boost your PageRank, Links-Pal offers an advanced service called "Highly Recommended Link Exchange Partner". It is not free, but it will definetely help your PageRank since you get 30 HIGH-QUALITY LINKS pointing to your website, from pages with PageRank FOUR! You also get MAXIMUM VISIBILITY in our directory, and more webmasters will find you and swap links with your website. Click <HERE> to order this service!