Topica’s Professional Edition is the right solution for companies looking to take their email marketing efforts to the next level. An advanced feature set, multi-user capabilities and state-of-the-art automation tools provide unmatched flexibility for converting prospects into returning customers.

•	Automate Your Marketing Professional Edition allows you to create a series of personalized messages and determine when, and to whom, they should automatically be delivered. Messages can be automatically sent upon specific customer actions or periods of time. You set up the criteria, and Professional Edition sends and tracks your messages for you.
•	Maximize Conversion Opportunities Professional Edition allows you to precisely target your messages in response to customer actions or preferences. By responding more effectively to customer requests you'll improve the relevance of your communications, convert more leads, and substantially grow your customer base.
•	Intelligent Tracking, Optimal Results With precise tracking capabilities, you can test the effectiveness of link placement, message copy, lists, and other elements of your email campaigns and complementary lead generation programs. The data is easy to compare and evaluate, which helps you optimize the success of different lead sources and improves the return on your total marketing investment.
•	Increase Brand Equity Now you can send highly targeted, relevant emails to a permission-based list of customer names. Use Professional Edition to cut costs, strengthen customer relationships, and to get the most out of your marketing efforts.