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JOIN OUR RECIPRICAL LINK EXCHANGE




* URL:
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* Description of site:
* Your First Name
* Reciprocal URL (Where our link will be added )
Html code to link to us (copy and paste into "reciprocal URL")
Which will look like this:
Business cards printed in full color- Business cards created for you, in full color...$49/500.
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How Important is Link Popularity?

Marketing Beyond Your Browser
 
 

As the number of web pages continue to escalate the struggle for market share becomes more of a challenge. Getting your website to show up in top ten ranking with the search engines is quickly diminishing. Banner and email advertising are proving to be in-effective.
To be a successful website marketeer, think creatively, out of the box thinking will always prove to be prosperious! Many businesses think that successful on-line marketing must come through a web browser.
A web browser is just one method of advertising your website. Depending on your type of business, the web browser may actually be the least-effective vehicle for reaching your target audience. Here are some effective ways that don't reside in a web browser...

Every piece of marketing material printed should clearly display your web address. Your letterhead, business cards, invoices, marketing material, absolutely every piece of literature you print. While to this seems like a 'no-brainer', trust me when I say it is often over looked.
Your corporate brochures are an excellent marketing tool but do not provide the flexibility that the web has to offer. By listing your URL on the brochure, you can constantly make updates and revisions to your product offerings that are always available over the Internet. Besides, it costs you nothing to simply place your web address and it will only increase awareness of your website.

 

500 Full Color Business Cards

Printed on thick glossy stock
$49/500

LINKING POPULARITY
 
 

Many Web marketing veterans have long realized the value of improving link popularity. For those of you new to this term, link popularity is how many external links on the Web point to your own Web site. Therefore, if you have 205 Web pages on other Web site domains pointing to your domain, then your link popularity is 205. Your link popularity will vary on each search engine because each engine has a different set of pages in its index.
You can easily check your current link popularity for at our new service on the MarketPosition Web site:

http://www.marketposition.com/linkpopularity.htm

This service will quickly compare your link popularity across four major search engines. It will also compare your site to up to three other Web sites that you designate. This is a handy feature to see how you stack up against your competition. It's also great to find out who is linking to you. You may be surprised at what you find!
The link service displays colored graphs so that you can visually compare your popularity scores for different search engines or different Web sites. In addition, you can have your link popularity report e-mailed to you weekly, twice a month, or monthly if you wish. I've reviewed other link checking services on the Web, and this one is by far the best one I've seen. Be sure to bookmark it!
So what are the advantages of increasing the number of links to your Web site? There are three primary benefits:

1. The more sites that link to you, the more traffic you can expect to receive to your site. People find nearly as many Web sites by following links from one Web site to another as they do by using the search engines. Some well-placed links to your Web site can be great long-term traffic generators.

2. More and more major search engines will rank your pages higher when you have many links to your Web site (i.e., your link popularity). Higher search rankings, of course, translate into greater traffic.

3. The more links to your site, the more ways search engine spiders have for finding you each week. Therefore, you tend to stay indexed longer and are less frequently dropped from the index.

Link Popularity Tips:

1. The more links you have to your site, the better.

2. Some engines favor links from popular sites. Therefore, a few links from Web sites with a high link popularity score may be given greater importance than a larger number of links from less popular sites.

3. Some engines boost rankings for a keyword when they find links to a site that include the targeted keywords in the linking text.

This question is commonly asked: Is the link popularity based on the number of links to a domain or to a particular page? All the evidence I've seen indicates that it's generally based on the links to a domain rather than to each page. However, the search engines appear to make exceptions to this rule for domains that host many virtual Web sites in subdirectories.

This is minimal given the numerous benefits you gain. You might also avoid hosting your important doorway pages in subdirectories whenever possible. That way you avoid giving the search engine the impression that you are sharing a domain with a thousand other Web sites.

With that said, the question still remains: How do you improve your link popularity? There are many strategies. I'll discuss each of the major methods so you can choose what's right for you.

Trading Links

This is by far the oldest and best-known method of improving link popularity. Basically you e-mail or contact the Webmaster of a site that is complementary but generally not competitive to your own. You ask them to link to your site while outlining the benefits of doing so. You would generally offer to link back to them in exchange for this courtesy.

The disadvantage to the link trade method is that it's time consuming. You'll also find that far more people will ignore or reject your request versus those that accept it AND follow through by adding the link to you. Many of these people get e-mails every week from people asking to trade links. These Webmasters are also going to be very hesitant about linking to another Web site and potentially sending their own hard-earned traffic away to somebody else. Most people will refuse to link to you unless they're convinced that they'll receive more traffic from you than they'll send away, or that there's some other advantage to them

 
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