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The Master of the Craft
Over the past ten years, American Angler has become the
enthusiast’s source for hard-hitting, authoritative,
straightforward fly-fishing know-how and advice. Beautifully
illustrated and written by a cadre of craftsmen who not only know their stuff but also how to write about it, American Angler
has truly become the discerning fly angler’s best source for improving his game and being entertained at the same time.
Each vibrant issue delivers to its readers the exactly right
combination of sophisticated fly-fishing and fly-tying information in an easy-to-read, easy-to-understand editorial package.
Written by well-known fly-fishing and fly-tying experts, each and every article is painstakingly edited by fly-fishing pros who know their stuff. The magazine covers every region, every technique, all species of freshwater fish and takes readers around the world to share in the most challenging fly-fishing adventures.
American Angler readers expect and get:
- Relevant strategies, techniques and tactics
- In-depth tackle and gear reports
- Vibrant and detailed coverage of fly-fishing destinations
- Beautifully rendered and clearly described fly-tying patterns
that catch fish
- Balanced coverage of important conservation, entomology and
habitat issues
The
Really Right Stuff
That’s the hallmark
of American Angler and of all the Morris Communications fly-fishing
magazines. Solid information, concise and well-written, the kind
of information enthusiasts hunger for. Stunning photography and
illustrations that reach out to the reader and virtually take them
to the water’s edge. That’s why some of our readers call
American Angler not just good, but amazing.
Every issue includes features like:
- “Expeditions—Angler’s Guide to Fly-Fishing
Travel”
- The Perfect 10—guide-tested patterns for taking trout
- Bass Scout Handbook—reconnaissance makes catching
big smallmouths easy
- Oregon’s Steelhead Stunners—three accessible rivers
where you can take these sea-run rainbows
- How to Outwit PhD Trout—a 5-step strategy for fooling
wary fish
- The Future of Fly-Fishing Gear—trends that will shape
the sport
With columns and departments like:
- Plain Talk on Fly Fishing—the basics every fly fisher
needs to know
- Natural Reflections—fascinating insect photography from the best lensman in the business
- Warmwater Fly Fishing—tactics and tips for bass, panfish
and warmwater enthusiast
- Fly Tyer—textbook tips for tying flies that take fish—from
traditional patterns to the newest and most imaginative
- Entomology—the bug knowledge you’ll need to pick the
right fly and understand how to fish it
- FYI—news and views from around the fly-fishing community
- New & Newsworthy—the latest in tackle from manufacturers
around the world
- Reading the Currents—reflections on the simple and not-so-simple
pleasures of the sport
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Art
& Expeditions: U.S. Continent
Vicki Hendrix
Phone: (304) 291-0137
Fax: (304) 291-0138
vickihhendrix@att.net
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Who
is the American Angler reader?
He’s a well-heeled, well-educated family man in a household
where 2 people, on average, fish:
- 100% male
- 86% college-educated or have a postgraduate degree
- $117,100 average household income
- $637,800 net worth
He’s serious about the sport and influences other anglers:
- Fishes an average of 19 days per year
- Is asked advice about fly-fishing equipment and where to fish
by an average of 5 people over the course of a year
He depends on American Angler:
- Spends an average of almost 1.5 hours with each issue
- Refers back to an issue an average of 3 times
- 77.3 took action as a result of reading the magazine
Source: Mediamark Research, Inc (MRI), May 2003
Our circulation is verified by the Audit Bureau of Circulations.
For our most current circulation information see our ABC
Publisher's Statement.
CLICK
HERE
to request our
Media Kit by mail.
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