The Birth
of a Professional Web Site Part Nine Launching Your Web
Site on the Internet
by Shelley Lowery
When you're ready to launch your web site, you'll need to
make two very important decisions -- what your domain name
will be and where you will host your new site.
A domain name is used to locate a particular web site on
the Internet. It is a part of the Uniform Resource Locator
(URL) and instructs the browser as to where to find a particular
web page.
When a web address (http://www.domain.com) is typed into
the browser, the web server will look for a page called
index. This page may have different extensions, such as
.htm, .html, or .shtml and will be displayed when the URL
is called.
Additional pages within the site are called by including
the URL followed by a forward slash and the page name. http://www.domain.com/page.htm
Selecting a quality domain name is of the utmost of importance.
Not only will it tell your potential customers what your
business is all about, but it will also play a role in branding.
A good domain name is one that will be immediately remembered
by your visitors, as it connects with something they're
interested in.
A great domain name is one that can be guessed by a potential
visitor looking for something in particular. For example,
if someone is looking for information on dog grooming, they
might type in: http://www.doggrooming.com. A great domain
name will enable a potential visitor to guess the web address
and will contain your most relevant keyword phrase.
Here are some basic guidelines to assist you in selecting
a great domain name:
1) Select a domain name that contains your most relevant
keyword phrase.
2) Your domain name should be easily remembered.
3) Avoid using abbreviations or anything that will be difficult
for your visitors to remember.
4) Keep your domain name as short as possible.
5) Select a quality domain name that will grow with your
business.
Although there are many new domain extensions available,
dot.com is still the best choice.
There are many companies online that will enable you to
register a domain name. Although Network Solutions is the
original domain name registrant, there are now many less
expensive options available. You may want to do some research
to find a registrant that meets your needs. http://www.networksolutions.com
If you're just starting out, you may want to select a hosting
company prior to registering your domain name, as many hosting
companies will register the name for you when you set up
your hosting account.
Web Hosts
A Web Host is a company that provides you with server space
for your web site. This includes all of your web pages,
graphics, scripts and files.
When your web address is typed into a browser, your web
host is being contacted to locate and display the requested
page.
Free verses Professional Web Hosts
All Web Hosts are not created equally. There are a number
of free hosting services available on the Internet. However,
if you're designing a web site for business purposes, you
should NEVER host your web site with a free host.
In order to establish credibility, you must be willing to
invest in your own domain name and professional web hosting.
Web sites hosted on free servers are not taken seriously
and will suffer a serious loss of business.
Your visitors may feel that if you don't have your own domain,
you may not be a credible company. They'll simply take their
business elsewhere.
Not only is professional credibility a great reason not
to host with a free service, but many Search Engines won't
even index a site hosted on a free server.
If you're serious about your business and you have a sincere
desire to succeed, having your own domain name and professional
hosting is a must.
Selecting a Web Host
When selecting a professional web host, your first consideration
should be the company. Check out their background. Talk
with some of their customers and ask them if they've been
satisfied with their service.
Do some research:
• How many customers do they serve?
• What is their uptime percentage?
• Do they require you to make payments in advance?
• Do they charge set up fees?
• How is their customer support? Test them.
• Do they offer fast connections?
• How much daily transfer do they allow?
• Will you be charged additional fees if you exceed
your daily transfer?
• Do they offer shopping cart software to process your
orders?
• Do they offer secure servers?
• Will you be provided with your own CGI-bin?
• Can you upgrade free of charge?
Web hosting prices vary greatly. When selecting a host,
make sure you're getting exactly what you're paying for.
Keep in mind, a lower monthly rate will not benefit you
if your site
is down a lot, slow, or customer service is poor.
Selecting a professional web host is a very important decision.
Make sure you do your homework and ensure the host you select
offers exactly what you need.
Here are some basic features you should look for when selecting
a web host:
1) 24/7 reliable tech support
2) Your own domain name (www.yourname.com)
3) At least 10GB of monthly transfer (traffic)
4) A minimum of 20MB - 50MB of server space
5) Unlimited true POP email accounts - name@yourdomain.com
6) Unlimited email aliases
7) Email forwarding
8) Unlimited autoresponders
9) Your own unrestricted CGI-Bin
10) Access to SSL Encryption for secure transactions
11) MySQL Database
12) PHP
13) Perl
14) htaccess password protection
15) Server Side Includes (SSI) support
16) Design (and upload to) your site using Netscape or other
HTML editing software
17) Microsoft FrontPage Server Extensions for those utilizing
FrontPage
18) Unlimited free access to your server via FTP/Telnet
19) Easy access to your log files
20) Statistics on visits to your site
Some additional features you may want are:
• Web control panel
• Custom error pages
• Ability to run Cron events
• Sub-domains
• Mailing list/newsletter support
• URL redirect
• Web mail
• Shopping cart
• Referral program
When selecting a domain name and hosting company, take your
time and do some research before making a decision. It will
be well worth your time and effort in the long run.
About the Author:
Shelley Lowery is the author of the acclaimed web design
course, Web Design Mastery. http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel
of a REAL book. http://www.ebookstarter.com Visit Web-Source.net
to sign up for a complimentary subscription to Etips and
receive a copy of the acclaimed ebook, "Killer Internet
Marketing Strategies." http://www.web-source.net
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