 Our Ability Demonstrated
Our Targeted Rankings at 30 May 2004
 Google
Editorial and writing services #5
Search engine copywriting #9
Search engine copywriting techniques #3
Yahoo
Editorial and writing services #1
Search engine copywriting #4
Search engine copywriting techniques #1
MSN / NineMSN
Editorial and writing services #1
Search engine copywriting #1
Search engine copywriting techniques #1
 All The Web, AltaVista & AOL all return similar results.
Copywriting
Things That Never Change
Professional SEO copywriting can certainly hold it's own. What you must always remain cognisant off, is that SEO copywriting is not the one solution to all problems.
Many factors affect the ranking of a webpage. Each search engine analyses a webpage differently, according to their own criteria.
You will always come across an SEO that is blind sided by optimization and simply cannot look outside the square. Most problems can be fixed or manipulated to achieve the same aim when it comes to search engines.
Search engines do not like flash, as the webpage remains in a file and not HTML. The simple solution to this is to make a HTML website and keep your flash. This serves two purposes. First, it gives the search engines something significant to read and rank your website. Second, it allows visitors who don't have broadband connections, to view your website information quickly.
Another common misconception is php and dynamic URL's. Some SEO believe that dynamic URL's will not be read by search engines. Honestly, that is old thinking and you need to keep shopping. PHP will rank quite well once indexed. One problem that limits spiders from indexing are more than four to six characters after the "?". By limiting these characters you allow spiders an increased chance at indexing your site. Another good method is build a sitemap linked from your homepage to each page that you want indexed.
The simple fact is that many SEO will use, and prefer HTML, because it is the preferred language with the search engines and the easiest to optimize. Take a close look at 99% of SEO's websites and you will find they are in HTML coding.
One of the biggest problems with optimization is a clients personal taste. Many SEO will tell you that they often have problems with clients when it comes to modifying a website. When you employ an SEO to optimize your website, both parties need to have a realistic outlook as to what is achievable and what is expected. Headings, text, layout, design, images and more may need to be modified depending on the competitiveness of your keywords.
If anything, professional SEO will only ever improve your websites performance and achieve higher visitor throughput, which in turn, increases sales. An SEO can only get the visitors to your website, your professional conduct of business is what will keep them there. The best services in the world will not hold your customers, if you do not have a quality product and provide value for money. Old business practices, used to keep customers, still need to be applied. |
Search Engine Copywriting
Quality Copywriting = Stable Rankings
Are you familiar with the phrase "a picture is worth a thousand words?" If your website is currently marketed with this phrase in mind, then it is unlikely that your website is performing to its potential. Search engines are unable to read pictures, only the text that describes a picture. To effectively establish your website within a search engine, the picture must be represented as written text, by using quality search engine copywriting.
Editorial and Writing Services Overview
Professional Copywriting Techniques Can Hold There Own Within Rankings
Search engine optimization by itself cannot maintain a websites ranking stability with the current market competition. To this end, effective copywriting techniques incorporated within every page (where you would like traffic delivered to) will most definitely provide stability. The old tactic of stuffing keyword phrases throughout your site is no longer effective and with most search engines is considered spamming.
SEO Copywriting is not the same as copywriting a general market advertisement. Essentially, the purpose of writing for the search engines is to provide quality content pages for search engines to read and visitors to be interested in when they find a page. Normal copywriting techniques are not competing in search engines, nor being analysed for applied semantics or latent semantic indexing in conjunction with other important facets.
Copywriting Technique
What We Analyse & Execute
Effective SEO copywriting technique incorporates several key factors, these being:
Aim (Goal) - You need to let your visitors know what you're selling. Everyone is selling something; whether it be information, goods or services. The idea is to sell your product or service with credibility. Your goal must be clearly established.
Compatibility - Simply ensuring that your site is compatible to search engines through the use of search engine optimization copywriting. Your page copy is optimized to perform within search engines, whilst pleasing to the eye and appealing to the intelligence of your readers. There is no point having high rankings if you cannot keep your visitors interested once they are on your site.
Keywords - Must be placed strategically within your page copy, to read correctly to your audience and the search engines. The use of a word too often can turn your visitors away and decrease your ranking within the search engines. Effective keyword placement will help achieve your aim of higher search engine rankings.
Length - Copywriting should be approximately 250 words or more per page, however; if your description can only be written in 200, then that is it. Once you stray from quality content, your visitors will leave. If you ramble in an attempt to improve rankings, you will achieve exactly the opposite.
Link Text - Optimized link text, within your copywriting, is efficient use of page copy to improve credibility with the search engines. Having strategically linked text within your page copy will convey your sites intent to the search engines. Internally optimized links are an analysed item by most major engines.
Edit Existing Page Copy
Non-Competitive Keyword Phrases Only Require Copywriting
The most preferred method of SEO copywriting is to edit existing text. Lets face it, your the professional in your market, not us. We manipulate your existing written text, modify to enhance and as a result provide significant performance increase within the search engines. Editing your existing page, saves us time and you money. We will conduct keyword analysis, edit up to 400 words standard, modify headers and enhance internal link text.
Our copywriting techniques are guaranteed to achieve Top 20 rankings for non-competitive keyword phrases only. These should also incorporate the use of a location to target your market. Our copywriting statistics are proven time and time again. Charges for copywriting services, Per Page, Only US$100.00 (approx Aud$140.00)
Complete Copywriting Page Copy
Copywriting For Competitive Keywords Help Stabilise Rankings
Copywriting for the search engines from scratch is only advised for new websites, pages with very little text or existing copy that is less than adequate to edit. Writing page copy from scratch is a time consuming task. All aspects that make up good page copy need to be established, then written into clear, concise sentence structure that will both read and emphasise your product or services well. We will conduct keyword analysis, write up to 400 words standard, write headings, sub-headings and write keyword rich internal link text.
Our copywriting techniques are guaranteed to achieve Top 20 rankings for non-competitive keyword phrases only. These should also incorporate the use of a location to target your market. Charges for copywriting services, Per Page, Only US$140.00 (approx Aud$190.00)
Conclusion
With professional editorial and writing services and keywords strategically placed within a page, high rankings, stable and consistent results are what you can expect. For low to medium search terms or keywords Professional Search Engine Copywriting is your answer. For more competitive keywords, search engine copywriting technique provides required stability to assist with other optimization. Forget spamming, copy write instead.
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