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CANON PROMOTIONAL NIGHT AT YANKEE STADIUM FOCUSES ON
EFFORTS TO FIND MISSING CHILDREN
July 21st Game to Promote the National Center for Missing & Exploited
Children (NCMEC) and Importance of Keeping Updated Photos of Children
BRONX, NY - July 21, 2004 - Canon promotional game night at Yankee
Stadium on July 21st (Yankees vs. Toronto) will highlight the Company's
collaboration with the National Center for Missing & Exploited Children
(NCMEC) and the importance of keeping an updated digital photo of a child
on hand. The first 18,000 fans age 21 and over will receive a special
Canon and Yankees logo photo frame with an inserted public service message
containing tips from Canon on how photography can be used to protect children.
Pre-game ceremonies will include a symbolic check presentation by Canon
U.S.A. President and CEO, Mr. Kinya Uchida, to Mr. John Walsh, Founder
of NCMEC and host of the television series "America's Most Wanted".
A thirty second pre-game spot featuring a public service announcement
from NCMEC will appear on the DiamondVision screen.
"Canon is very proud to partner with NCMEC in bringing greater attention
to the cause of finding missing children, and how technology is playing
an increasingly important role in their search," said Kinya Uchida,
President and CEO of Canon U.S.A., Inc. "A current photo of a child,
particularly if it is a digital photo, can greatly aid law enforcement
authorities in the speed of their response and search in the event a child
is reported missing, which is critical to success."
The Yankees "Tag-A-Kid Program" is a component of Canon4Kids,
an additional effort to help find America's missing children in collaboration
with NCMEC. Through this initiative, wristbands are offered at customer
service booth locations throughout the Stadium to assist security personnel
in identifying seating locations of lost children and reuniting them with
their parents. Promotion of the program will be featured in the centerfield
matrix and DiamondVision boards, as well as on the new light-emitting
diode (LED) side scoreboards.
Canon and the New York Yankees announced at the beginning of the 2004
season, a multi-year sponsorship contract expansion. Highlighted by a
new Canon sign measuring 32 feet long and 8 feet high on the left field
wall, the Company's brand presence continues to reach millions of Yankees
fans.
In addition to the prominent new left field sign, Canon continues to
sponsor signage behind home plate during the top of the sixth inning.
Concourse dioramas featuring Canon print advertising are also displayed
on the Field level of the Stadium, with Canon television commercials featured
as part of pre-game exposure on the DiamondVision screen.
Canon's sponsorship also includes the "Official Printer, Copier,
and SLR Camera of the New York Yankees" designation.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial
imaging solutions. The Company is listed as one of Fortune's Most Admired
Companies in America, and is ranked #39 on the Business Week list of "Top
100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder
of technology, ranking second overall in the U.S. in 2003, with global
revenues of $29.9 billion. For more information, visit www.usa.canon.com.
About the National Center for Missing & Exploited Children
The National Center for Missing & Exploited Children (NCMEC) is a
501(c)(3) nonprofit organization, which serves as a national clearinghouse
for information and a resource for child protection. It works in cooperation
with the U.S. Department of Justice's Office of Juvenile Justice and Delinquency
Prevention. NCMEC's congressionally mandated CyberTipline, a reporting
mechanism for child sexual exploitation, has handled more than 250,000
leads. Since its establishment in 1984, NCMEC has assisted law enforcement
with more than 98,000 missing child cases, resulting in the recovery of
more than 83,000 children. For more information about NCMEC, please visit
www.missingkids.com or call 1-800-THE-LOST.
All referenced product names, and other marks, are trademarks of their
respective owners.
CONTACT:
Roberto
E. Lebron
Canon U.S.A., Inc.
(516) 328-5095
rlebron@cusa.canon.com
Canon U.S.A.
Web site:
http://www.usa.canon.com
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