Nolita PRODUCTS

by Graham Webb

From New York to L.A., London to Tokyo, once quaint and quiet neighborhoods are now exploding with funk, fashion, and creativity. Within the streets of these new urban deltas lies a pulse that beats strong, energy like no other, a refined sophistication with the ultimate urban edge. It is these very places that have inspired the hottest new hair care line to hit the streets... NOLITA.
Getting its name from a hip urban Mecca just North of Little Italy in downtown New York City, Nolita exemplifies a place where there are no limits, no boundaries. It's all about the mix of street fashion and sophisticate style. The raw and refined. Nolita is both frenetic and fabulous. And, most importantly, it's like nothing you've seen before.
The Nolita Hair Care Collection was designed for those ready to embark on the ultimate urban adventure. The collection's five product debut includes Moisturizing Shampoo for urban purification and pollution protection; Moisturizing Conditioner for the ultimate in metro moisture and power detangling; Grit Gel for beach hair, city style; Molding Clay for uptown hold, downtown style; and Hair Spray that provides straight-up hold for style survival.
Ands, Nolita isn't just another pretty face. Each product contains Venuceane (pronounced "ven-ew-shun"), a revolutionary new antioxidant ingredient that stop city aggressors in their tracks.
Venuceane offers ultra protection from oxidizing forces that can fade and weaken hair. The result is healthy, soft, shiny hair that can survive just about anything.
From cleansing and conditioning to styling and finishing, and Nolita product is packaged in a unique artistic creation that melds a distinctly chic, urban design with a product that performs beyond all expectations.

Here are all of our Nolita Products

  Moisturizing Shampoo
  Moisturizing Conditioner
  Molding Clay
  Curl Definer
  Whipped Wax
  Styling Glue
  Thickening Serum
  Grit Gel
  Straightening Spray
  Hair Spray
  Structure Gel
  Sheer Texturizer

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