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Topica's audience consists of consumers and professionals who proactively request information by subscribing to email newsletters and opt-in lists within topic-specific categories. This means that your message is always in front of responsive readers.
Personal:
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Male:
Female:
Age (25 - 44 years old):
Have children at home:
Average Household Income:
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42%
57%
50%
48%
$71,500
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More likely to have portfolio
sizes of $250k-500k: 183% |
Education:
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Attended or graduated college:
Post-graduate degree:
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80%
26%
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Internet Usage:
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Internet experience (3-5+ years):
Use Topica at home:
Use Topica at work:
Purchased online (last 12 months):
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61%
64%
40%
94%
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Buy software 403% more than average Internet users
Get credit cards online 275% more than average Internet users
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Average Frequency of Reading Newsletters: 4 times/week
Source: @Plan, Media Metrix, Topica
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