The following companies have contacted the American Red Cross to offer their support of our relief efforts through advertising. We are extremely grateful for their generous outpouring of support.
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ABC Radio Networks
http://www.abcradio.com/
— which reaches 123 million people per week, is using American Red Cross radio PSAs for the next two months.
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The Great Atlantic & Pacific Tea Company, Inc. (A&P;)
http://www.aptea.com/
— A&P; created a print ad encouraging financial donations to the American Red Cross that ran in the Washington Post on September 16.
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American Greetings
http://americangreetings.com/
— donating 10% of the sales from "America Forever" cards, party goods, calendars and ornaments
— highlighting the American Red Cross message on the back of cards and on in-store signage
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Americatel
http://www.americatel.net/
— produced Spanish-language television and print advertising to promote financial donations to the American Red Cross. The TV ads, which are slated to run September 18 through September 27 on Univision, Telemundo and Fox en Espaņol, represent 50% of their rotation. The print ads appeared in El Tiempo Latino in Washington, DC; El Diario and Hoy in New York, and the Nuevo Herald in Miami.
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Anheuser-Busch
— produced television advertising encouraging financial donations to the American Red Cross. The TV ads are running on national network and cable broadcasts from September 18 through September 30.
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Bank One
http://www.bankone.com/
— created ad promoting American Red Cross relief efforts that ran full-page in USA TODAY on September 13.
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CBS Television Network
http://www.cbs.com/
NBC Television Network
http://www.nbc.com/
UPN Television Network
http://www.upn.com/
— CBS has agreed to place our television PSAs beginning immediately and will also do any satellite feeds to their local affiliate networks. They will also be airing Red Cross messaging on their CBS Spectacular videotron on 42nd Street in Times Square for at least one month.
— NBC has agreed to place our television PSAs beginning immediately.
— ABC has agreed to place our television PSAs beginning immediately.
— UPN has taped television PSAs featuring their celebrity talent.
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Coinstar
http://www.coinstar.com/coinstar2/cswebframe.nsf/GoHome
— created a full page ad encouraging financial donations to the American Red Cross that ran in the New York Times on September 14.
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Cross Sector Communications
— is placing American Red Cross print ad encouraing financial donations in a direct mail digest to one million small business owners across the country.
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Discovery Networks
http://www.discovery.com/
— aired a documentary called "The Greatest Relief Organization: Red Cross"
— airing "Have you saved a life today?" ads along with messages encouraging people to contribute to the Red Cross toll-free donation line, 1-800-HELP NOW.
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Food Lion/Kash n' Karry
http://www.foodlion.com/
— Food Lion stores are helping to share the Red Cross message by including the Red Cross on grocery bags, on in-store announcements, employee campaigns and through specialized coupon promotions.
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Ford Motor Company
http://www.ford.com/servlet/ecmcs/ford/index.jsp
— has agreed to run American Red Cross TV PSAs in all 250 facilities in the U.S. beginning the week of September 17.
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Gannett Publishing
http://www.gannett.com/
— is making an estimated $4 million contribution to the American Red Cross, which includes a financial donation from their foundation and placement of Red Cross print ads in their 98 newspapers, including USA TODAY, and 21 TV stations across the country.
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General Motors
http://www.gm.com/flash_homepage/
— created a full page ad encouraging financial donations to the Red Cross that ran in the New York Times on September 16.
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Isuzu
http://www.isuzu.com/
— donated a full-page ad promoting Red Cross relief efforts that will run in the September 24 issue of Business Week.
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Johnson & Johnson
http://www.jnj.com/
— is placing a full page Red Cross thank you ad in a special issue of Newsweek.
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Lee Jeans
http://www.leejeans.com/main.asp
— is placing American Red Cross blood donation television PSAs on ESPN, ESPN2, MTV and Comedy Central cable networks starting the week of September 17.
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Lifetime Television
http://www.lifetimetv.com
— created special Red Cross PSA's sending viewers to the Red Cross Web site and hotline numbers for information, ran acquired Red Cross PSA's, and has referred its online users to the Red Cross Web site and hotline numbers.
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Lowe's Home Improvement Warehouse
http://www.lowes.com/Lowes/default.asp?
— is tagging some of their national TV and radio advertising to reflect that "Lowe's is an official cash donation site for the American Red Cross".
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MetroNetworks
http://www.metronetworks.com/
— is running :10 second live-read radio copy promoting financial donations immediately following news and traffic reports on Westwood One stations in major media markets across the country.
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MTV
http://www.mtv.com/
— has our financial and blood donation numbers are scrolling at the bottom of their screen, and has also asked for the new Dr. Healy PSAs and will begin airing them immediatley.
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National Association of Broadcasters (NAB)
http://www.nab.org/
— began transmitting the new PSAs featuring Dr. Healy to all television stations nationwide on Thursday, September 13th.
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National Cable & Telecommunication Association (NCTA)
http://www.ncta.com/index.cfm
— will transmit the new PSAs featuring Dr. Healy to all cable stations nationwide starting Monday, September 17th.
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NetIQ
http://www.netiq.com
— Providing consultants and IT support to American Red Cross Information Systems.
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New York Life Insurance Company
http://www.newyorklife.com/
— has produced two (2) television ads to promoting 1) blood donations and 2) financial donations to Red Cross. Ads are slated to appear on 16 national cable networks for 2 1/2 weeks, beginning the week of September 17.
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Nortel Networks
http://www.nortelnetworks.com/index.html
— donated their entire national network and cable television advertising and billboard inventory to the American Red Cross from the end of September through December 31. This donation is worth an estimated $3.5 million in visibility.
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QVC
http://www.qvc.com/
— immediately following the tragedies, QVC stopped broadcasting their normal programming and began a Red Cross message including 1-800-GIVE LIFE
— matching all employee contributions to the Red Cross
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RJM Plastics
— will place a Red Cross message on 50 million plastic grocery bags across the country.
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Rainbow Networks
http://www.rainbow-media.com/rainbow/index.jsp
— has agreed to place the Dr. Healy TV PSAs on their major national networks including American Movie Classics, Bravo, The Independent Film Channel and Women's Entertainment.
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Sears Corporation
http://www.sears.com/sr/homepages/sears_homepage.jsp
— created a print ad to promote awareness of Red Cross relief efforts to run in top 25 newspapers starting on September 16, as well as in the October 1 edition of People magazine dedicated to the tragedy. In addition, beginning September 17, Sears is promoting financial donations to the Red Cross through :10-second radio promos on every Westwood One station in 90 markets across the country.
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Showtime
http://www.showtimeonline.com/
— cable network is placing a Red Cross billboard prominently in lower New York City.
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State Farm Insurance Companies
http://www.statefarm.com/
— donated $215,000 worth of radio advertising during the week of September 17th on national radio primetime news programs.
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Target Corporation
http://www.targetcorp.com/index.asp
— Target is helping the American Red Cross reach out to its customers by supporting an in-store awareness promotion for the American Red Cross.
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TicketMaster
http://www.ticketmaster.com/
— is promoting financial donations through www.ticketmaster.com via advertising on all PATH Trains in the Greater New York area. They are also placing our print ad in a supplement for Entertainment Weekly that will reach 210,000 subscribers.
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Time Inc.
http://www.time.com/time/
— is making our print ads immediately available to the following publications: Time, People, Entertainment Weekly, On Magazine (Formerly TimeDigital), Money, Mutual Funds, FSB (Fortune Small Business), Health, Sports Illustrated, SI for Kids, SI Women, InStyle, This Old House, Real Simple, Fortune as well as their Time4Media magazines.
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United Airlines
http://www.ual.com/
— is donating billboard space in Los Angeles, Chicago and Boston from now until the end of the year. They are also donating radio spots in LA, Chicago, Boston, Denver and Seattle also until the end of the year.
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USA TODAY
http://www.usatoday.com/
— has generously donated ad space for the American Red Cross in their newspaper on September 12th and 13th. More donated space will follow as available.
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Val Morgan Cinema Advertising
http://www.valmorgan.com/
— is placing a Red Cross message as a slide on 5,000 movie screens across the country for a total of eight weeks.
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VH1 Cable Network
http://www.vh1.com/
— has asked dozens of musicians to film PSAs. So far, Melissa Etheridge, Johnny Resnick of the Goo Goo Dolls, Bon Jovi with Richie Sambora, Sheryl Crow, Puff Daddy and Graham Nash have taped television PSAs which are currently airing in heavy rotation on the channel.
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Visa
http://www.visa.com/main.html
— ran a slate ad on the front page of USA TODAY on September 17 promoting financial donations to the American Red Cross.
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Yahoo!
http://www.yahoo.com/
— has agreed to run our television PSAs on FinanceVision and has agreed to feed our radio PSAs to their partner radio stations for the next six weeks.
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