RMG3 has the ability to make a site an interactive fan destination. This not only makes sites more enjoyable, lengthening visit times and keeping fans coming back, but also helps differentiate sites from their competition. The multimedia RMG3 uses on each is kept fresh so that fans can always come to a site and find new interactive elements. Multimedia elements range from video game highlights to audio clips of commercials, to interactive games. Interactive games include fantasy games such as the AFL fantasy game where fans compete against one another in a weekly game.

Other options include trivia games, word searches, jigsaw puzzles, coloring books and flash technology based games. Downloads are also fan favorites, whether they be screensavers, desktop wallpapers or IM icons. For all these interactive elements RMG3 can both provide the creative and the technology. RMG3 client sites such as carolinacourage.com and infineonraceway.com have web cams set up so that fans can enjoy live views of the soccer stadium and racetrack. Live audio feeds can also be implemented so that everything from a press conference to a game can be broadcast over the web for all fans to hear.

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