formerly Internet Advertising Report
Googlers: Some Ads Evil, Some OK
[August 13, 2004] 'Sense of ethics' guides Google's ad policy, founders say in Playboy interview. E-Mail Providers Praise Progress at Sender ID Summit [August 13, 2004] EBay Takes Stake in Craigslist [August 13, 2004] Blogs: The Marketing Killer [August 13, 2004] Execs & Accounts for August 13, 2004 [August 13, 2004]
Advice & Opinions. By and for Marketers
Search Engine Friendly or Search Friendly?
› › › SEARCH RESULTS
Somewhere along SEM's evolution, 'search-engine-friendly design' came to mean friendly only to Google or Yahoo. What happened to the user experience?
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Don't Let a Spoofer Ruin Your Good Name
› › › E-MAIL MARKETING
How to protect your domain name and even pursue someone who spoofs your domain name.
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Engage the Consumer With Interactivity
› › › USING AD TECHNOLOGY
Why interactivity is good for both brand and direct response objectives.
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Why Won't Local Search Carry Its Weight?
› › › INTELLECTUAL CAPITAL
Search engines are looking to local search advertising for growth. Unless the engines make one big change, they won't find it.
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 Formerly CyberAtlas
Trends & Statistics: The Web's Richest Source
Kids Add Gadgets to Backpacks
[August 13, 2004] School supplies now include high-tech devices, such as cell phone and computers, with parents picking up the tab.Wireless Directory Assistance on the Horizon [August 12, 2004] Politics Pulls Users Online [August 10, 2004] The Deadly Duo: Spam and Viruses, July 2004 [August 6, 2004]
 Formerly ChannelSeven, WirelessAdWatch and TurboAds
People, Products, Campaigns, Controversy: Inside, In-Depth
Radio Drives Web in Loud-Talking Chrysler Campaign
[August 11, 2004] A radio/Web campaign with talking banners highlights the primacy of the Web in automotive ad strategies.Questions for Scott Garell, Ask Jeeves' Executive VP of Search [August 2, 2004] Visible and Relevant: A Paid Inclusion Case Study [July 19, 2004]
The Source for Search Engine Marketing & Optimization
Search Engine Milestones for August 2004
[August 5, 2004] Notable news and announcements from the web search world during the past month. Ask Jeeves Goes Local, Adds New Smart Search Features [August 4, 2004] Yahoo Targets Google, Yellow Pages with New Local Search [August 3, 2004] Topix Upgrades News, Adds Email Alerts [August 2, 2004]
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