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Topica
has built a management team of seasoned industry executives
who understand the many challenges facing small and
medium sized businesses looking to generate sales through
online marketing channels. The Topica team is committed
to creating world-class web-based marketing solutions
and to helping our customers "put the sales back
in the online marketing process."
Carter Hostelley, CEO
As CEO, Carter manages day-to-day operations and provides
overall leadership in delivering Topica’s Web-Based
Marketing Solutions. Carter brings broad financial,
operational, and strategic experience to his role as
CEO. During his tenure at Topica, Carter has also been
the CFO and played a critical role in developing and
implementing the financial and operational structure
of the company. Prior to joining Topica, Carter was
a founding executive at SmartAge, an online marketer
to small and medium sized businesses. At SmartAge, Carter
was initially the Vice President of Finance, where he
was directly responsible for raising over $50 million
in venture capital, and then Vice President of International
where he started up its European efforts and established
a Japanese joint venture with Softbank. Carter has also
held management and leadership positions at Ziff-Davis,
Wells Fargo Bank, and Salomon Smith Barney. Carter holds
a BBA from University of Hawaii and an MBA from Cornell
University.
Johnathan Robinson, SVP of Sales &
Marketing
As SVP of Sales and marketing, Johnathan is responsible
for driving Topica’s revenue growth and overseeing
all aspects of the company’s marketing efforts.
Johnathan brings over 20 years of senior management
experience in sales and marketing to Topica. Before
joining Topica, Johnathan was Vice President of Sales
and Business Development at Everyone.net, responsible
for developing and managing advertising, direct marketing,
distribution and other partnership programs. Prior to
that position, Johnathan was Executive Vice President
of Media for SmartAge, where he oversaw strategic planning,
product development, sales management, media marketing,
and ad operations. Johnathan has previously held senior
management positions at Petry Interactive, US West,
and The Career Television Network. Johnathan holds a
BS in Radio, TV, and Film from Northwestern University.
Bill McCaulley, VP of Technology and Customer Operations
As the head of Technology, Bill is directly
responsible for the technology infrastructure and operations
of Topica. Bill has over 20 years of IT and Management
Consulting experience, and brings an expertise in email
and related infrastructures to the company. Prior to
Topica, Bill has headed email implementations at Home
Shopping Network and Bike.com. Bill has also led the
roll out of Windows network architecture for Motorola
and many major Hospitals throughout the country. Previous
to those positions, Bill has headed up management consulting
engagements related to technology for Price Waterhouse.
Bill has a BS in Accounting from Pennsylvania State
University and maintains numerous technical certifications.
Maurizio Caio, TLcom Capital Partners
Maurizio is a founder and Managing Partner of TLcom
Capital Partners, where he focuses on network infrastructure
and corporate applications of communication technology
since the firm foundation in 1999. He currently serves
on the boards of PacketFront, Netscalibur in Italy,
and Topica in the US. Prior to TLcom, he was a founding
partner of Bain & Company in Italy and was - until
April 1999 - a Director of Bain & Company, leading
the firm's European telecom/technology practice, and
serving clients from the firm's European and San Francisco
offices. Previously he was with McKinsey and Company
in Europe, focusing on technology and growth strategy.
He has spent 15 years advising CEO's and senior management
of European and Silicon Valley telecommunications and
technology companies on strategy, operations, commercial
development and partnerships. Maurizio has a Summa cum
Laude Laurea degree in Business Administration from
Bocconi University in Milan and New York University,
and an MBA from Stanford University. He also served
as a Professor and Research Fellow in Strategic Planning
and Control at Bocconi University in Milan and as an
Instructor of Information Technology at the Stanford
University Graduate School of Business. He is based
in London.
Fergal Mullen, Highland Capital Partners
Fergal is a Principal of Highland Capital Partners focused
on Software and Services companies. Previously, Fergal
served as a founding Partner of RSA Ventures, the corporate
venture fund of RSA Security, Inc., where he led the
European and Boston deal coverage. Prior to joining
RSA Ventures, Fergal was a Senior Vice President of
Cambridge Technology Partners in Europe and a member
of the Executive Committee of the firm worldwide. As
head of the sales and marketing functions for Europe,
he was responsible for developing and executing a marketing
and sales strategy across 14 offices in 11 countries.
During his eleven-year tenure at Cambridge, Fergal played
a leading role in growing the business from start-up
to profitability. He was directly responsible for several
country-based start-ups and the challenging turn-around
of an acquired firm. Fergal honed his deal skills while
heading the corporate business development function
at Cambridge and subsequently during his tenure at RSA
Ventures. Fergal has a BS, Electrical Engineering and
BA, Business Economics from Brown University and an
MBA from Harvard University.
Carter Hostelley,
CEO, Topica Inc.
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