Press Releases

For archived releases, contact our Press Relations department using our Contact Page.

Media Coverage

Commission Junction and Topica Join Forces – MediaPost
"Commission Junction and Topica have formed a partnership to provide education and resources promoting responsible email practices to the members of the Commission Junction network... Through the Commission Junction/Topica partnership, publishers in the Commission Junction network will be able to participate in a Topica Webinar series focusing on responsible email practices." May 30, 2003 [link]

Spam: the Battle Cry Uniting ISPCON – dc.internet.com
"During three contentious spam-related sessions at the ISPCON conference ISPCON conference Wednesday, each filled with debates and varied approaches to combating spam, one point rang clear. Current methods to fight the rising volume of spam, such as blacklists and filters, are not working... One session moderated by Anna Zornosa, President and CEO of San Francisco, Calif.-based Topica, Inc., covered whitelists." April 24 2003 [link]

Consumer Marketing – Larry Chase's Web Digest for Marketers
"Topica offers a no-cost email publishing service to consumers with any conceivable special interest – from rare disease sufferers to oyster lovers. The company then turns around and offers marketing access to its 12 million subscribers through a variety of direct marketing and lead generation programs, in both CPM and pay-for-performance models. The targeting potential is exceptional. Hey, where else can you reach oyster lovers?" May 1, 2003

Media Contacts