eMail marketing is integral to successfully marketing your product, service and company online (eMarketing) regionally, nationally or worldwide.
90% of UK companies now have email. A successful eMail marketing campaign will:
Both Aurora & Co Accountants and Klinicare have reported that since beginning online eMail campaigns with Websynergi.com they have seen a 30% increase in website traffic and an estimated 16% increase in new business.
We have an eMarketing eMail suite which integrates with your website to collect email addresses and store them in a secure database. It can send out bulk email individually in the form of text email or as an e-advert (graphical ot HTML email) which includes pictures of your products and services as mini webpages (to reinforce visual branding) or newsletters with clear links back to your website.
This targeted website traffic generates most business/ sales.
We can also import existing eMail lists into Websynergi.com's eMarketing eMail suite.
No technical involvement is required on your part.
We will discuss how best to market your company's products or services.
A text based email may suit or an e-advert or a newsletter (e-zine) and decide on the frequency eg. monthly, quarterly etc.
Where we capture the email addresses from - this may be from customer lists you already have, from subscribe forms on your website or purchasing a legitimate list maybe an option (e.g. a list of Solicitors email addresses if you are promoting legal services). We do not recommend bulk eMail list purchase, that are not targeted.
The primary reason for collecting visitors email addresses is to be pro-active. A regular email marketing campaign can be carried out to bridge the gap between people who have visited your site, but not purchased or taken up your service offer. Email marketing is one of the most powerful tools available for marketers to do this.
Compared to standard text based email, we have found that e-adverts (those that are mini webpages with links back to your website with pictures of your products and services) have higher response rates because of the improved visual appeal and increased brand awareness. We will design the e-advert to match your existing branding.
Furthermore, it's been proven that consumers are more likely to buy if
eMail online marketing is much more cost effective than any other direct selling tool.
A targeted email list used for online promotion or recurring email newsletter campaigns, will drive sales and site traffic because it gets the right message to the right people. It is not wasted on people who are not interested in your services.
Perhaps the issue that most people receive poor advice on; You should be asking for customers to actively agree (i.e check a box or reply to an email to confirm that they wish to be included in your mailing list). While legally you don’t have to yet (legally you presently have to give customers a chance to opt-out i.e uncheck a subscribe box or follow a link to unsubscribe or reply to an email to unsubscribe) from October 2003 the latest EU directive on data protection will become enshrined in UK law - the adoption of the Communications Data Directive will harmonise practice across the EU and open the internal market.
This legislation means that companies will be required to gain explicit consent from both customers and prospects in order to send emails for marketing purposes.
These are extremely beneficial for staying in touch with your stakeholders - customers, employees, suppliers and shareholders. If you run your ezine well, there are many more benefits:
All customer email data is held in the strictest confidence, we do not sell, rent, trade, or otherwise disclose our customer list with any third party. Recipients may unsubscribe at any time from any of the mailing lists held on our system. All emails that we send contain remove links.
An integrated strategy of web site marketing with useable attractive web design integrated with email marketing campaigns, will deliver the best results.
90 % of UK companies now have email. We predict a huge growth in email marketing in the UK – those companies that operate it legally and in a professional and ethical manner will be the most effective in actually adding value and generating new custom for their businesses. Also as we are all competing in a global market place – it will be better for you to communicate with you customers or subscribers now before other European companies do so.
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Intelligent Internet Solutions
