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Internet Marketing News

The following was posted within the past 24 hours and taken from top Internet Marketing experts.

Threadwatch.org - Less Noise - More Signal

Software to Manage Links - Great List of Tools (Saturday, October 09, 03:27 PM UTC)


Software for Managing Links

http://forums.digitalpoint.com/showthread.php?t=3282

DP member Ajeet asks for links and recommendations on link management software.

It's a young thread but there's a fantastic list of tools provided by Will Spencer at msg5 Thanks Will!

Slickest Link Building Tricks (Saturday, October 09, 07:28 AM UTC)


Slickest Link Building Tricks

http://forums.searchenginewatch.com/showthread.php?t=1131

Here's a thread started in August this year. It's just been revived by fathom thus making it worthy of including here as an active discussion. Check out this little gem from massa aka. Bob Massa of Search King fame:

#1. By far, of these three slick ways, this is the slickest.

Pissing people off using graphics and obscure phrases, (usually taken out of context), so that when the pisseee, (or their cronies), wants to discuss it, they have little choice but to link to the page. Do it correctly and the anchor text is built in.

There's tons of the good stuff in this thread, a genuine "must read" for link builders.

Spiderable Directory Script Roundup (Saturday, October 09, 06:47 AM UTC)


Best Directory script

http://www.v7n.com/forums/showthread.php?t=11347

If like me, you've ever spent time searching for a good spiderable directory script you'll know it's total pain in the arse. You will have to wade through the chatter in this thread but there are some good links, good suggestions and decent commentary on the various scripts available to SEO's.

Member nandini starts out with these requirements:

1. Multi-level category system
2. Search engine friendly pages. Can generate plain HTML or atleast staic URL pages .
3. Apache search engine friendly URL rewriting. No .php extensions catgories should be like "directory.com/travel" like DMOZ listing.
4. Integration with Paypal or 2checkout. (although not a very important point)
5. A good control panel (This is one thing, on ething which is common in all scripts).
6. Cross-references.
7. No tracking of clicks on links. like which is done in Sezza.com . All link should be static in nature.
8. Not too expensive

Threadwatch Ihelpyou Appeal: Bring Back the Avatar Doug! (Friday, October 08, 09:22 PM UTC)


Doug's new picture is imminent

http://www.ihelpyouservices.com/forums/showthread.php?s=&threadid=2545&perpage=10&pagenumber=3

I can hardly contain the excitement. Nick W: sorry for the edit, thought you might like a little friday fun though ;-)



Search Engine Roundtable

Filthy Linking Rich - Popular Sites Get More Popular (Friday, October 08, 08:08 PM UTC)
Received this morning the e-marketing newsletter from Mike Grehan detailing a new article released today entitled "Filthy Linking Rich and Getting Richer". No, its not a synopsis for a MTV story on the a filthy rich spoiled celebrity, it's about...



SEO Book.com

Link Building...Working Against the Man (Saturday, October 09, 11:39 AM UTC)
Search engines heavily relying upon linkage data to rank sites high in search results provides a rich get richer feedback which has the ability to lock new competion out of the search results.



Search Engine Guide Daily News

Getting Into Google Book Search - Google Print (Saturday, October 09, 12:08 AM UTC)
Source: Search Engine Journal - ...the changes that have been made to the integration of this content (which makes it harder to isolate in a search) and the fact that they’re apparently concentrating on publishers first and not on existing...

Filthy Linking Rich And Getting Richer! (Saturday, October 09, 12:03 AM UTC)
Source: e-marketing-news.co.uk - ...what I want to do with this feature article is to try and highlight how great the bias is for high ranking pages which are fundamentally ordered on link based algorithms, to attract more links....

Advanced Match Bidding on Overture (Friday, October 08, 11:49 PM UTC)
Source: ClickZ - In Overture's system, standard match is always displayed first. Do your keyword expansion homework and use actual searches in your broad match to create new listings in Overture, and you can bid what you want, change creative,...

Yang tells Google founders to enjoy it (Friday, October 08, 10:16 PM UTC)
Source: News.com - Despite their escalating search-engine war, the Yahoo co-founder tells Sergey Brin and Larry Page to relish their success....



ABAKUS Search Engine Marketing SEO Blog

Google Investor Relations (Saturday, October 09, 09:12 AM UTC)
This Corporate Profile page seems pretty new to me (PR 0). If you ever wondered how much Google made last quarter or what Googles Code of Conduct is ? (Don't be evil) you get the detailed answers at investor.google.com



Search Engine News Blog

Yahoo Launches Local Search BETA (Saturday, October 09, 07:55 PM UTC)

Lycos Sells to Korean Internet Portal (Saturday, October 09, 07:55 PM UTC)

Google Launches Bidding Site (Saturday, October 09, 07:55 PM UTC)

Search Engine Marketing Organization Cops Criticism (Saturday, October 09, 07:55 PM UTC)

MSN Previews New Search Engine (Saturday, October 09, 07:55 PM UTC)



Search Engine News :: Search Engine Lowdown

John Battelle's Web 2.0 A Huge Success (Saturday, October 09, 12:18 AM UTC)
It's good to be back home in NC. I'm going to take a few days off from blogging, simply because I burned out a little over the last few days. I did want to make this post simply to congratulate John Battelle for putting together a fantastic conferen



The Unofficial Google Weblog

Google Labs presents search clustering at Web 2.0 (Peter Norvig, Ph.D., Director of Search Quality) (Saturday, October 09, 07:55 PM UTC)
Google labs just presented. Here is the MP3 file: http://calacanis.weblogsinc.com/common/videos/jason/googlela...

Kanoodle Launches Ad Partnering; Distinguishes Itself from AdSense (Saturday, October 09, 07:55 PM UTC)
Kanoodle has taken a directly competitive stance against Google AdSense in its launch of BrightAds, and syndicated partnering program that invites Web publishers of all sizes to run Kanoodle contextual ads. (Kanoodle's corporate partners include CBS MarketWatch and USA Today.) BrightAds distinguishes itself by remedying what some observers think are drawbacks in the AdSense program: Ads are chosen for distribution based on topics, not keyword mining. In this respect, BrightAds is similar

Legendary Value Fund Manager Owns 20 Percent of GOOG (Saturday, October 09, 07:55 PM UTC)
Bill Miller, whose Legg Mason value fund has beaten the SP500 for an unprecedented 13 years, disclosed that his fund own 12 percent og GOOG's Class A shares. Legg Mason had a team of people looking at Google for a month, he said. Like other investors, Legg Mason was scaled back and eventually received only 80 per cent of its allocation. Mr Miller, who bought companies such as IBM and Dell in the early 1990s, said: "This is a business that we believe will grow. We have a strong idea

Google Ramps Up Book-Scanning Program (Saturday, October 09, 07:55 PM UTC)
Google has issued requests for books to dozens of publishers, as it ramps up its Google Print program. Google Print seeks to include millions of scanned books in a searchable database. Scanned content will not be incorporated in the main Web index, but Web search results will include booko content above the Web listings--similarly to Google News or Froogle results thast sometimes appear above listings now. Eventually, Google might spin off the book database to its own engine, but that particular

"Can't Find on Google": A Resource When Google Is Stumped (Saturday, October 09, 07:55 PM UTC)
Google doesn't always come through with difficult search tasks. That's when Can't Find on Google comes in: the site lets users describe unsuccessful searches, and invites suggestions and solutions from readers.

Web 2.0 Search Panel (MP3 files uploaded!!!) (Saturday, October 09, 07:55 PM UTC)
I'm taking some notes on the search panel at Web 2.0 conference, but I thought I would give you the MP3 file and some photos first. Here is part one in MP3 format, and here is part two. This page will be updated with the second MP3 file and some more notes. Search is a Platform. Where is it Going? Steve Berkowitz , Udi Manber , Louis Monier , Christopher Payne , Jeff Weiner

Google vs. Yahoo!: Local Search (Saturday, October 09, 07:55 PM UTC)
Yahoo! has moved its Yahoo! Local engine out of beta, and has launched a nationwide ad campaign to establish its competitive place against Google's still-beta local search engine. (Historically, Google keeps services in beta nearly forever--long past their turning points as legitimate, even essential, destinations. Google News and Froogle are both still lingering in beta.) Analysts believe Google must respond to Yahoo! challenge. The question is: Which local engine is better? My personal

New Gmail Features (Saturday, October 09, 07:55 PM UTC)
Gmail has been updated with significant new features: Auto-forwarding of received mail Saved drafts of letters in progress Contact information can now include on-email information wuch as phone numbers An Atom feed for the Inbox Interestingly, not every account has been upgraded. My main Gmail address, bestowed on the first day, does not show the new features. It still displays ads on the right side, too, not on the bottom--a change that was introduced about two weeks ago. But my

Yahoo spiders more than Google on individual HTML pages? (Saturday, October 09, 07:55 PM UTC)
Ever wonder which one of the two search giants spiders more of an individual HTML page? According to ResearchBuzz, it's Yahoo. If you search Yahoo for aardvark apple zither zephyr originurlextension:html...you'll find that filesizes are listed with search results, and the filesizes listed are well over 150K -- I see page sizes of over 800K listed here! At least one of the pages listed, at 173K, appears from its cache to be fully indexed.. Searching Google for the same query,

Potential Google Employee Problems (Saturday, October 09, 07:55 PM UTC)
A Reuters article explores the difficulty of holding on to stock-rich employees. One analyst estimates that about 1,000 Google employees hold shares worth $1M, and 400 to 500 employees are worth $5M on paper. Leaving the company to spark their own start-ups, or even to retire, is one danger. Raiding the company to staff those startups is another problem. Google needs to keep a strong sense of mission flowing within the plex, not to mention the comfy perks.

BW: Google Needs a Browser (Saturday, October 09, 07:55 PM UTC)
While many spread rumors of Google's browser development, Business Week weighs in with a stronger opinion: Google must develop a browser to cultivate more revenue-bearing traffic and forestall the eclipsing effect of Microsoft's imminent awakening to the search field. "Consider that in the past two weeks people downloaded 2.5 million copies of an open-source browser built by a little-known outfit called the Mozilla Foundation. That shows how much demand there is for an

Google Music On the Way? (Saturday, October 09, 07:55 PM UTC)
Although a bit speculative, John Rhodes puts together an argument for why Google will dominate the music search space. John starts by providing a brief overview of the enabling technologies / barriers to entry (my words) that he believe will be critical to the success of music search online. Among the technologies he lists are BitTorrent, RSS, Audio Blogs (as demonstrated on NPR), Podcasting and Speech-to-Text conversion. Assuming the technology described above works, and it does, then Google

Yet More Competition for Google (Saturday, October 09, 07:55 PM UTC)
The search field is heating up all over. Google is facing stiff challenges from Yahoo!, FindWhat, Blinkx, Copernic, and many others for dominance on the consumer end and the business end. Now, Vivisimo, long respected for its folder-organized search results, has rolled out its technology into a new engine with a new (unfortunate) name: Clusty. For "clusters," get it? No, not Crusty. Horrible name notwithstanding, Clusty (god, I hate typing it) is a thing of beauty. Narrow your search

Froogle U.K. Opens (Saturday, October 09, 07:55 PM UTC)
Without fanfare, Google has launched a British version of Froogle. The flagship U.S. version of Froogle started about two years ago, though Google's placement of Froogle on its home page earlier this year brought the product-based search engine to wide attention for the first time.

Google's Response About China (Saturday, October 09, 07:55 PM UTC)
Google responds, on their blog, to the criticism they have received due to the omission of banned news sources in the PRC. I though that this was worth mentioning, particularly due to the last line in the second paragraph (emphasis mine) as it reveals to a significant degree, what this is really about. As I see it, this pretty much makes google a spin machine for the government of the PRC. Thoughts? Google is committed to providing easy access to as much information as possible. For Internet

GOOG Analysts: Hello, 1990s (Saturday, October 09, 07:55 PM UTC)
The quiet period for Google underwriters ended yesterday, and the stock boosting has begun. Mary Meeker and others are back in action in full-out 1990s style. GOOG shares jumped to about $126 as target prices of $132 (Meeker at Morgan Stanley) and $145 (Heath Terry at Credit Suisse First Boston) were published. Morgan Stanley and Credit Suisse were the first and second underwriters, respectively, of Google's IPO. What was that about Google changing the stock market? It all looks familiar to

Eric Jackson: Google's Doubtful Strategy (Saturday, October 09, 07:55 PM UTC)
Eric Jackson, founder of DeepWeave and Ibrix, picks apart Google's future strategy as a public company based on its recruitment advertisements. By focusing on brain power, Jackson, speculates, Google misses the point of its next evolutionary stage. Finding the next great search algorithm isn't what it's about, according to Jackson; diversifying beyond the company's core strength is. Jackson's column reminds me of marketing guru Jack Trout, keynote speaker at the recent

Gmail To Lead Google Revenue? (Maybe Not) (Saturday, October 09, 07:55 PM UTC)
This is reporting, New York Post tyle: "In fact, analysts predict Google will have greater earnings from Gmail ads than from its search engine ads since they are more direct and concentrated." What analysts? More direct and concentrated? What does that mean? How are AdWords ads on google search pages less direct than ads in Gmail, when the former are viewed by people actually searching for something? How are they less concentrated when up to 10 ads appear on search pages, compared to

Google News: Death of the Online Exclusive? (Saturday, October 09, 07:55 PM UTC)
Everybody is complaining about Google News. J.D. Lasica's controversial reporting on the political slant of Google News coverage rocked a lot of boats. This article in The Independent claims that Google News' style of article aggregation, which often favors the most recently updated stories, blurs the line between a scoop and an also-ran. It's impossible to know where a story actually broke, the argument goes. There is truth there, but Google News is not a culprit. It is the

Phantom Analysts: Gmail May Eclipse AdSense in Generating Revenue (Saturday, October 09, 07:55 PM UTC)
Just read an interesting brief at E-Commerce News that suggests industry analysts see Gmail surpassing the AdSense vehicle as a revenue generator for Google. The premise is that the ads in Gmail are even more carefully targeted. ...analysts predict Google will have greater earnings from Gmail ads than from its search engine ads since they are more direct and concentrated. The article discusses Microsoft and Yahoo responses to Gmail and once again raises the prospect of a Google-branded browser



Pandia Search Central

Yahoo! tests personal search (Saturday, October 09, 07:55 PM UTC)
MyYahoo with bookmarks.

Be afraid, be very afraid! (Saturday, October 09, 07:55 PM UTC)
On the next Google update

Searching for printed material using Google (Saturday, October 09, 07:55 PM UTC)
On the Google Print feature.

Writing search engine friendly newsletter copy (Saturday, October 09, 07:55 PM UTC)
On search engine marketing and ezines.

Google wins google.no domain (Saturday, October 09, 07:55 PM UTC)
Finally: a Norwegian version of Google

MSN establishes search engine expert focus group (Saturday, October 09, 07:55 PM UTC)
Search engine experts to meet the MSN search engine team

The new Clusty metasearch engine (Saturday, October 09, 07:55 PM UTC)
Vivisimo is testing a new metasearch engine with clustering.

Google launches Froogle UK (Saturday, October 09, 07:55 PM UTC)
A British version of Google's shopping search engine.

Google censors sites in China (Saturday, October 09, 07:55 PM UTC)
Pandia argues that Google has an obligation to help the democratic forces in China by including censored sites.

Looksmart buys Furl (Saturday, October 09, 07:55 PM UTC)
On the bookmark and article management tool.

Newsletters and search engine marketing (Saturday, October 09, 07:55 PM UTC)
Search engine marketing benefits of an email newsletter.

The new Ask Jeeves (Update) (Saturday, October 09, 07:55 PM UTC)
A new version of Ask.com is ready.

AOL with new comparison shopping search engine (Saturday, October 09, 07:55 PM UTC)
Welcome in-Site and Pinpoint Shopping.

Make your own Jeeves (Saturday, October 09, 07:55 PM UTC)
Ask UK lets you design your own replacement butler.

Using hyperlinks as a search engine optimization tool (Saturday, October 09, 07:55 PM UTC)
Hyperlinks in text paragraphs: are they distracting or SEO-enhancing?

New weblog from Search Engine Watch (Saturday, October 09, 07:55 PM UTC)
Gary Price becomes the main blogger.

Metasearch engine Dogpile gets a new name (Saturday, October 09, 07:55 PM UTC)
Dogpile becomes Webfetch in Europe.

The A9 search engine is ready (Saturday, October 09, 07:55 PM UTC)
Amazon adds some new features to its A9 search engine.

Jeeves goes to the Himalayas (Saturday, October 09, 07:55 PM UTC)
Jeeves has left the Ask Jeeves site.

Search engine marketing and branding (Saturday, October 09, 07:55 PM UTC)
On how to use search engine marketing for branding purposes.

Spammers hijack Google listings (Saturday, October 09, 07:55 PM UTC)
Google ignores spammers hijacking web page listings.

Lycos UK to offer 1 GB virtual harddrive (Saturday, October 09, 07:55 PM UTC)
Lycos UK adds storage space for its email customers.

Yahoo! tests new travel search engine (Saturday, October 09, 07:55 PM UTC)
Yahoo is implementing FareChase technology.

Wotbox search engine goes local (Saturday, October 09, 07:55 PM UTC)
Wotbox adds a large number of national versions of its search engine.



Online Marketing Blog

ADV: Free-Classifieds.biz - Post free classifieds without registration (Saturday, October 09, 07:55 PM UTC)
Simplest way to post your ads for free without registration! (US and Canada)




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