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Release Date: Tuesday February 24
LookSmart Adds Brainfox To Sponsored Search Partners

Company Rapidly Expanding its High Quality Bid-For-Placement Distribution Network

SAN FRANCISCO, Feb. 24 /PRNewswire-FirstCall/ -- LookSmart (Nasdaq: LOOK, ASX: LOK), a leader in search, today announced that it has added four new partners to its bid-for-placement distribution network. BrainFox, Findology, Superlogy.com and GenieKnows will join existing sites such as Lycos, InfoSpace (Dogpile, MetaCrawler, Excite), CNET's Search.com, Mamma.com, Cox-Internet.com and Apple's Sherlock.

"I'm pleased to welcome these new partners to our growing sponsored search network," said Damian Smith, chief executive officer for LookSmart. "We know that many marketers are finding the costs of advertising on the largest search networks prohibitively high. Popular keywords have been bid up to a level where ROI-conscious advertisers can't justify the cost of buying them. Our mission is to provide a network where savvy marketers can find high performance search traffic for a reasonable cost."

LookSmart LookListings(TM) enable advertisers to precisely target their campaigns by bidding for the terms that are core to their business. LookSmart is the first search provider to offer both keyword targeting and inclusion targeting for the same campaigns, giving advertisers maximum flexibility and convenience. For more on LookSmart LookListings, visit http://listings.looksmart.com/ .

About LookSmart

LookSmart is a leader in commercial search services and a developer of innovative web search solutions. The Company provides consumers with highly relevant search results through a distribution network that includes LookSmart.com and other top portals and ISPs, while delivering targeted sales leads to online businesses. LookSmart is based in San Francisco, California.


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