Search Engine Optimization
There are two factors in any Search Engine Optimization Campaign
Serve the Site Visitors what they want
and
Serve the Search Engines what they want.
What is Natural Search Engine Optimization?
The sites that rank high in the major search engines (like Google, AltaVista , AskJeeves,Yahoo!,
etc) are the ones getting traffic, and often sales. Many of those sites
have been "Optimized" by companies like We
Build Pages. They didn't pay to get there....they weren't
choosen to be there by any human....Those results are there simply by a
combination of several mathmatical formulas. Below, we show the "Natural" results,
(as opposed to Paid
Results).
Those Formulas for Natural listing results can be broken down into
2 types of factors.
- On-Page Factors
- Off-Page Factors (For Off-Page Factors see our Internet
Advertising page.)
On-Page Search Engine Optimization Factors
Search Engines have computers and programs called "Spiders" that
collect information about your web pages in an attempt to "figure out" what
your pages are about. These spiders gather information from your pages and
use these in factoring which sites get ranked higher than others.
Search Engines analyze over 100 On-Page Factors when analyzing your web
pages.
Some of the major On-Page Search Engine Optimization Factors
are:
- Keyword Density
- Words in Title Tag
- Words in the Page
- Words in Links
- Words in Headings
- Words in Bold
- Beginning Words
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- Words in URL
- Meta Tags (some engines)
- HTML Validation
- Directory Listings
- Link Structure
- "Indexability" of the page
- and Hundreds of Other Factors
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Best Mathmatical forumla from On-Page and Off-Page
Factors Wins
 The Search
Engine will show those sites with the "best mathematical
formulas"at the top listings. When we optimize web pages,
we're trying to feed the engine the things that we feel will help your
formula for specific phrases that we're targeting.
Mixing On-Page Optimization with Off-PageOptimization
Beyond the items listed above, the engines may also look several off-page factors
such as directory listings,
who links to you, and what "linking
neighborhoods" your site links in and out of. Web page optimization,
in combination with a complete Internet
Advertising campaign can often get your site ranked extremely high for
your targeted words.
How we've done
See some of the keyword
phrases that we've targeted.
Solutions
Pricing
and Time for Web Site Promotion
Contact us
Contact us
for Professional Search Engine Optimization Services
Search Engine Marketing Resources
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