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Web pages may contain electronic images (called a "single-pixel GIF" or "web beacon") that allow a web site to count users who have visited that page or to access certain cookies. Yahoo! uses web beacons in the following ways:
Within the Yahoo! Network
- Yahoo! uses web beacons within the Yahoo! network of web sites in order to count users and to recognize users by accessing Yahoo! cookies.
- Being able to access Yahoo! cookies allows us to personalize your experience when you visit Yahoo! web sites that are located both on and off of the yahoo.com domain. For example, Yahoo! GeoCities pages are mostly located on the geocities.com domain.
Outside the Yahoo! Network
HTML Mail
- Yahoo!'s practice is to include web beacons in HTML-formatted email messages (messages that include graphics) that Yahoo!, or its agents, sends in order to determine which email messages were opened and to note whether a message was acted upon.
In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. Advertising networks that serve ads onto Yahoo! may use web beacons in their advertisements.
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