Professional Pay Per Click (PPC / CPC) Account Management Services
We understand the business cost and the intricacies of managing a PPC account and offer our Professional Pay Per Click Account Management Services to help you manage these accounts.
Pay Per Click Services Comparison
Services Provided Our Software You or Your Staff Check every account, every day, every keyword-up to 500 keywords, including Overture and Google, 6 to 48 times per day. Included We believe your staff checks every account and keyword, but probably not very many times per day. Apply specific rules-based bidding, each and every time Included Usually Work weekends Included Perhaps Work after business hours Included Sometimes Not take sick days, vacation days, or holidays Included Sometimes Email you detailed HTML Status Updates Included Not usually Period conference calls with trained SEO analysts to discuss the account Included Not usually Free up you or staff to manage other important projects Absolutely Not usually Hidden Costs of Burden and Fixed Costs None Definitely Our service is based upon the high-end PPC Management services customized to our specifications and supported by our trained SEM Analysts and utilizing GoToast PPC Management Systems [trained by GoToast University].
Save Time, Labor and Get Better PPC Performance Our Professional PPC Account Management Services includes:
- Automatic monitoring of your pay-per-click search term bids up to 48 times per day (yes, 48 times - this is not a typo)
- Support for over 20 Pay Per Click Programs
- Overture Auto Bidding integrated support
- Price gap elimination between you and your competition (don't overpay when it's not necessary)
- Rules-based bidding - 10+ business rules to help automate the account
- Time Zone Bidding - bidding that changes the position of your listing based on time of day (moves your listing to 'x' position between 'y' start time and 'z' end time)
- Scheduling tools for whenever you want your keyword bids to be reviewed
- Automatic minimum and maximum keyword cost bid management
Our Professional PPC Management Process Leveraging our SEO Process, we've developed a similar methodology to optimize the value that you get from your PPC accounts. Our methodology is a 4-Step process of: 1) Discovery, 2) Design, 3) Development, and 4) Deployment.
- Discovery - Define your business goals such as Cost Per Click or Cost Per Sale and establish these rules for each PPC account and campaign. Review and analyze your current keywords and perform extensive market and competitive research for other keyword opportunities. Review and analyze Titles, Descriptions, and Landing Pages for each keyword.
- Design - Establish a test plan to optimize Keywords, Titles, and Descriptions. Create a bid strategy and tactical business rules based upon defined business goals.
- Development - Write all new Titles and Descriptions for each keyword. Leverage "Ambassador-level" status with PPC Accounts to expedite keyword submission and editorial review.
- Deployment - Launch Automatic Monitoring Service employing established business rules. Measure results, apply learning's, and continue to optimize Keywords, Titles, and Descriptions. Keep you abreast of your PPC accounts with convenient Detailed HTML Email Status Updates.
Periodic Account Review
Our Professional PPC Management service also includes periodic account review conference calls to ensure our service is working for you. On these conference calls we will analyze the results and discuss steps for further optimization techniques.
FEE: 20% of your monthly spend with a $500 per month minimum.
Your Current Monthly PPC Spend Our Monthly Mgt. Fee1 Fee Per Day2 $2,000 $500 $20 $3,000 $600 $20 $5,000 $1,000 $33 $10,000 $2,000 $67
1 You pay the PPC fees plus our monthly management fee.
2 For depiction value only using a 30-day month.Fees are assessed on a Monthly Basis Only.
Are there similar programs available?
Similar programs are available but they do not provide nearly as advanced services at this low introductory fee.
Most PPC Management applications are software programs that you need to download to your computer, install, and update manually. Typically you need to purchase one software program for Overture and another software program for Other PPC accounts. We've seen pricing for as low $80 for 50 keywords. If you only have 50 keywords, these programs might be of good value. But you still have to manage the account and that means spending your time and labor.
However, if you have 100+ keywords you are probably a good candidate for professional PPC management.
Interested? - Call 866-517-1900 and ask for Sales (Extension 250)
Or, simply click here and complete the inquiry form. After reviewing the information we will contact you to discuss this service in more detail.
PS: Ask about our ROI and Other Reporting Services3
In addition to monitoring and changing the bids to your specifications, we also provide the following invaluable reporting services:
- Ability to track Return on Investment (ROI) per keyword per position per search engine
- Conversion Rate Metrics: determine how many visits to your site convert to a sale
- Help to understand your Return on Advertising Spend (ROAS): how much revenue you generate per dollar spent on advertising
- Ability to Calculate ROI: how much revenue you generate per dollar spent on advertising
- Find out which ranking in Pay-per-click Search Engines works best for your keywords and gives you most value
3 Some services such as ability to track Return on Investment, Return on Advertiser Spend, and Conversion will require integration into the clients website.
Eligible PPC Accounts:
Ah-ha, Brain Fox, EPilot, Espotting DE, Espotting Fr, Espotting IT, Espotting SP, Espotting UK, FindWhat, GoClick, Google, Kanoodle, Overture DE, Overture FR, Overture UK, Overture US, Search123, SearchFeed, Sprinks, Turbo10, Xuppa, 7Search.
All logos, trademarks, and service marks are property of their respective owners.
Search Engine Marketing Information Search Engine Relationship Chart SEO Products and Services Search Engine Marketing Search Engine Promotion Search Engine Optimization Search Engine Optimization Code of Ethics SEO Standards Spam Information Why is SEO so hard? SEOToolSetTM Dynamic Site MappingTM LinkMapsTM PathMapsTM Search Engine Optimization Training PPC Overview PPC Hidden Operating Costs PPC Account Management Services Server Technical Tips Search Engine Search Hub SEOToolSet Login - Subscribers & Free Use
Privacy Statement Legal/Copyright Colleagues Employment Directions Bruce Clay, Inc.
Internet Business Consultants
Serving Clients Worldwide
207 West Los Angeles Avenue, Suite 277, Moorpark, CA 93021
Voice: 805-517-1900
Toll Free: 866-517-1900
Fax: 805-517-1919
We comply with and support this Code of Ethics.
Copyright © 1996 to 2003 Bruce Clay, Inc. All rights reserved.
Copyright registered with United States Copyright Office, The Library of Congress,
Number TX 5-001-745 in accordance with title 17, United States Code.
Bruce Clay, SEOToolSet, PPCToolSet, Dynamic Site Mapping, LinkMaps, PathMaps, SEM Tribune,
Search Engine Relationship Chart, SE Traffic Vector, bclay@bruceclay.com, and SERC are our Trademarks
