Dick Lee
Caribou Lake Customer-1
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Consultant/author Dick Lee heads Caribou Lake Customer-1, a market
leader in designing and developing customer-centric business strategies
and systems. Dick has been on the frontlines of the business migration
towards customer-centricity for over 20 years, and throughout
that time has been speaking and writing on the sea change in our
economy and the resulting need for business to get closer to customers.
Dick has consulted with many Fortune companies and written several
highly acclaimed books, including Strategic CRM. He is co-author
of benchmark research reports on customer satisfaction with CRM
software and best CRM implementation practices leading to ROI.
Speaking Topics
Dick Lee has a "take no prisoners, pull no punches" presentation style—but
his talks are also humorous and engaging. Topics frequently requested include:
- Customer Evolution (keynote address): Understanding why it's
"evolution," not "revolution" is critical for business leaders
coping with change.
- CRM Best Practices (keynote or full-day workshop): As a successful
practitioner as well as researcher, Dick can relate without equivocation
how to win at CRM—and how to lose.
- CRM's Unintended Consequences (keynote or half-day workshop):
Implementing CRM requires organizational change, and Dick can
help you prepare for that eventuality by pinpointing the common
flash points.
- Aligning business strategies and information systems (several
titles, keynote or workshop): Communication among those designing
business strategies and those designing information systems is
sadly lacking—and companies that can't figure out how to get
the two sides communicating soon face a dismal future.
- Custom presentations and workshops.
Recent Engagements
DCI CRM Expos—Boston, Chicago, Los Angeles, New York,
San Francisco, San Jose, USA (all conferences since 1998)
Workshops on developing customer-centric strategies, designing CRM
implementations and track sessions on change management issues.
ES&T; workshop—Caracas, Venezuela
Workshop, Strategic CRM
Institute for International Research (IIR) conference—Lisbon, Portugal
Keynote, Four Steps to CRM Success
Institute for International Research (IIR) conference—Madrid, Spain
Keynote, Four Steps to CRM Success
Millward Brown Mexico—Mexico City, Mexico
Workshop, CRM Best Practices
Cargil Corporation internal conference—Minneapolis, USA
Keynote, custom presentation
University of Reykjavik—Reykjavik, Iceland
Keynote, Four Steps to CRM Success
IIR: Workshop—San Diego, USA
Collision Course (change management)
Hanley-Wood—San Francisco, USA
Keynote, custom presentation for construction industry.
Conference Board of Canada—Toronto, Canada
Why CRM?
Contact Info
For information about availability and booking, please contact
Mr. Lee at dlee@hympress.com
or (651) 483-2067.
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