Jim Sterne
Target Marketing of Santa Barbara
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Jim Sterne produced the world's first "Marketing on the Internet"
seminar series in 1994. Today, Sterne is an internationally known
speaker on electronic marketing and customer interaction. A consultant
to Fortune 500 companies and Internet entrepreneurs, Sterne focuses
his twenty years in sales and marketing on measuring the value
of a Web site as a medium for creating and strengthening customer
relationships. Sterne has written five books including, World
Wide Web Marketing, 3rd Edition, Customer Service on the
Internet, 2nd Edition, What Makes People Click: Advertising
on the Internet, and E-Mail Marketing. His most recent
is Web Metrics; Proven Methods for Measuring Web Site Success.
Speaking Topics
- Emetrics—Measuring the Success of Your Website
- Integrating the Internet Into Your Marketing Strategy
- The 17 Silver Bullets for Your Web Site You Can Implement
in Two Days
- eCRM—Customer Colored Glasses
- Customer Service on the Internet
- The Business Side of Managing a Web Site
Recent Engagements
AD:TECH—New York
How the Internet Changes Your Brand
Measuring Success—How do you Know Your Site is Paying Off?
Lightning Round Review of Your Web Site
DMA Annual Conference—San Francisco
Measuring Your Success Online: Determining Whether Your Web Site
is Performing to Your Goals
Internet World—New York
Web Marketing Mastery Forum Full Day Seminar
Oxford University—Oxford, UK
Online Marketing of Seminars, Courses & Conferences
MIT Sloan School—Cambridge, Massachusetts, USA
E-Loyalty—Keeping Customers Happy & Knowing How Happy They
Are
Contact Info
For information about availability and booking, please contact
Mr. Sterne at jsterne@targeting.com
or 805-965-3184.
More information is also available at the Target Marketing of
Santa Barbara web site, www.targeting.com.
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