Revenue Jumps 40% - 50% Using Constant Contact to Launch Email Campaigns

Mohlin, who discovered Constant Contact from an Elibrium email letter, originally used the email capabilities associated with his Web site shopping cart. The shopping cart provided him with only text-based email. Mohlin reports that once he switched to Constant Contact, he was surprised to see how much the addition of pictures to his email increased his Web site traffic.

"I was amazed at the click-through capability."
"I was amazed at Constant Contact's click-through capability, " Mohlin adds. He clarifies that Constant Contact gives his customers the capability to click-through to his Web site. Additionally, it allows him to track the success of his campaigns as he checks the click-through-rate in his reports. Mohlin notes he is very impressed that his 9% click-through rate is higher than the average for the entire ASP.

Unsubscribe rate decreases
The House of Ascot is in the mail order gift and collectible business. Mohlin explains that his principle products - architectural bookends, models, and ceramic wall plaques -appeal to collectors who are willing to pay the high-end price of these collectibles.

Because many of his customers are collectors, they are only interested in hearing of the newest collectible arrivals. While others are looking for promotions, the collectors often dislike receiving mail messages offering discounts, Mohlin explains. With his past email package, many of Mohlin's customers often reacted by unsubscribing.

Now with Constant Contact's interest categories, Mohlin reports that he targets his email campaigns to the subscribers' opt-in interest categories. My unscubscribers are a lot less now with Constant Contact than they were with my other email package," Mohlin explains.

Mohlin creates professional campaigns in half the time using Constant Contact.
Less unsubscribers and Constant Contact's automatic method of handling unsubscribers translates into saving Mohlin a half a day every time he does an email campaign. He explains that with his old email package, he had to remove each unsubscriber by hand. Now Constant Contact's database handles the job.

Mohlin does promotional mailings and has used the 6- product template. He explains that the new version of Constant Contact now saves him time in preparing a 6-product mailing and has made Constant Contact very usable.

Using Constant Contact increases revenue and saves valuable time In addition to sending promotional email campaigns, Mohlin uses printed catalogs and post cards to reach his customers. Although he would love to communicate entirely by email campaigns to his entire customers base, he explains that some of his customers do not own or use a computer. Yet, he keeps trying to nudge the rest of his customers toward online purchases and email marketing by offering discounts for purchases from his Web site.

Until that day arrives when he can dispense with the costs of printed catalogs and other postal mailings, Mohlin explains that Constant Contact is providing two out of three important benefits - increasing revenue and saving time. "Two out of three is pretty good," he adds.