Paul Greenberg 56 Group, LLC

Paul Greenberg is the President of the 56 Group, LLC (aka 56G) and the author of the bestselling CRM at the Speed of Light: 2nd Edition (McGraw-Hill, 2002), now in six languages (the book, not Paul!). He has long experience in the creation of ERP and CRM business units/practices and has spent much of his time in recent years, developing go-to-market strategies for vendors & integrators interested in CRM and in vendor selection and CRM strategy for customers. He writes a national column for CRM Magazine and sits on the Baylor University Board of Advisors for their CRM program for MBAs. He is a sought after speaker, writer and consultant (he swears he is).

Speaking Topics

• CRM & Higher Education
• CRM & Non-Profits
• CRM & the SMB Market
• CRM & the Public Sector
• CRM & Integration
• Making CRM "Whole Brained"
• CRM & Cultural Alignment Strategies
• CRM Trends & Technology
• CRM—The Hard Facts
• What is CRM—Really?
• The ROI of CRM—More than an Acronym?
• CRM + SCM = One Big Value Chain

Recent Engagements

EYT & Microsoft—Eight city road show
CRM & SMB: Not Just Your Grandfather's Acronyms

American Association of Collegiate Registrars & Admissions Officers (AACRA0)—Washington DC, USA
CRM and Higher Education

Oklahoma State University CRM Business Conference—Tulsa, OK, USA
Cultural Alignment Strategies for CRM: Start Now or Pay Later

TechTarget's SearchCRM TechDecisions 2003—Atlanta GA, USA
Cultural Alignment Strategies for CRM: Start Now or Pay Later

CRM Association & Computer Sciences Corporation—Fairfax, VA, USA
Making CRM Whole-Brained

Oracle—Washington DC, USA
CRM and the Public Sector

SAP, Webcast with Don Peppers, et. Al—New York, NY, USA
CRM Strategies

Contact Info

For information about availability and booking, please contact Mr. Greenberg at Paul-greenberg3@comcast.net or (703) 551-2337.

Speakers Board

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