SEO Book is a blog about search engines which offers search engine optimization tips, an SEO ebook for sale, and covers search engine news. Got search engine questions?

New AdWords Classifications, MSN Desktop Search Coming Soon

New AdWords Classifications
"Google will use its predictive modelling to know what words are not going to do well and give them more time to run. Instead of the 1,000 impressions and you're out... this new system may allow terms as much as 10 times more access to eyeballs." ... coming in November

Google Toolbar is Evil?
DaveN and many other technically gifted aggressive SEOs do not like using the Google Toolbar.

Recent Google Lectures
Gary Price found a recent Google lecture and made a post linking to it and a few other recent lectures.

MSN Search / MSN Desktop Search
coming soon... Did anyone else notice MSN Search being advertised on AdSense? Here is a piece of one of the visuals I saw a few days back:

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Search Marketing UK Trade Organization...other stuff

SEMPO UK
no way Jose... Sick of the SEMPO antics, the brass of the UK SEO scene have made their own search marketing organization.
With the likes of Barry Lloyd, Ammon Johns, & Mike Grehan I am sure they will do well.

Spammer?
A White Knight^TM is crowned

Yahoo!
buys Stata Labs who is the maker of Bloomba

GOOG
their stock is up a bit more on the day. Their market cap sits at 47.37B and Yahoo! is at 47.56B.

Google Reports Quarterly Results

Holy GOOG Batman
Google reports quarterly results. Stock up a cool 15% on the day.

Funny
Chris Ridings is up to the clever stuff again. We the black hats...

More Pics...
Yahoo!...they are now indexing over a billion images.

Free Weekly(ish) Search Engine Newsletter

Basically, subscribe or I beat you up...your IP address has been logged :)

Free C Class IP Block Checker, Google to Grow

Free Bulk C Block IP Checker Tool
Check to see if links are on the same C block IP address, free... cool tool
Thanks to Nick

AOL Europe Extends Partnership with Google

Google, which already provides AOL Europe with targeted advertisements, said its expanded multi-year arrangement will let it target the U.K., France and Germany. Source: CBS MarketWatch

Google to Gain MANY Advertisers?
Google is to announce quarterly results tomorrow, and while they refuse to make forcasts, they believe they will add 372,000 advertiser accounts over the next 4 years.

Google predicted that the number of advertiser accounts will jump from 280,000 this year to 378,000 in 2005, according to the documents. From 2004 to 2008, the number of accounts is expected to more than double to 652,050.

France and Trademarks
The French Overture keyword suggestion tool offers tips on trademarks

Greed:
16 yr old says "let's sue Google"

Google Instant Messenger?
google_im:// protocol found in the Google desktop search.

Free Themed Link / Backlink Checker

Not sure how "new" this is, but it is a cool tool for free.

Text Link Brokers added a free themed backlink grabber tool to their site.

Cloaking Q & A, Deep Link Ratio Tool, Untitled Document

AdSense Tool
SenseTool I have not tried it out, but it is free and looks neato...

Cloaking
a Q & A with Fantomaster

Backlink Update
Google did one yesterday.

Me Too:
the new Yahoo! Search sure looks familiar.

Deep Link Ratio:
When links develop naturally interior pages of a site acquire numerous links. Sites which have a ton of deep links usually have a broad range of refering websites and good traffic. This free deep link tool queries Yahoo! to look at the percentage of backlinks which are deep links.
(link from Tara via Danny)

Untitled:
Gary Stein talks about the keyword untitled (and gives my ebook a good review...thanks for that Gary).

I think something like Untitled Document or Untitled Page would be a cool name for an SEO firm.

Audio Clip:
I was on another marketing show recently. I feel weird being listed on sites with guys like Bob Bly or Jack Trout...I still have a ton of learning I need to do...luckily for me guys like those write awesome books I can read.

While peaking at Seth's blog recently I saw that Malcolm Gladwell has just wrote another book. <--- runs off to buy it...

If Blink is anything like The Tipping Point then it will probably be in my top 5 favorite books.

Keyword Tools, Cloaking

Keyword Permutator:
Another one hits the market... The Permutator costs $50 and has a free 10 day trial. (link found on Peter D's blog)

Persistence Pays Off ;-)
Chris Lee of Keywords Analyzer has sent me a nubmer of emails asking me to post about his software in my blog (and since I was mentioning other keyword software I finally remembered to). Keywords Analyzer is similar to AdWord Analyzer but with a few extra tweaks. Keyword Analyzer comes with a 90 day money back guarantee.

PPC competitive analysis software as a whole is going to become a huge market in the next 6 months to a year.

Social Computing Research:
From MSN: Wallop... link from Beal

Industrial Strength Cloaking
Briefly explained from Fantomaster

Cool Idea:
from Chris Ridings...he allows smaller search engine and directory reps to receive notifications when their search engine or directory are mentioned at SearchGuild.

Roll Your Own:
Tara Calishain created a searchroller tool which allows you to create bookmarks to search Yahoo! from any collection of websites or folders.

Price Per Word?
John Battelle has a graph showing PPC revenue trends.

SEO Book Price
I am raising it to $79 in about 10 minutes. I still need to do a bit of grammatical editing, but hopefully I will be able to do that over the weekend or early next week.

New Web Directories

Web Atlas
Today my friend Nandini launched Web Atlas. She built the directory and directory script from the ground up. There still are a few minor cross browser bugs [added: she fixed them already], but overall it looks like she did a great job. She announced the launch of Web Atlas on V7N earlier today.

Currently there is a one time submission fee of $10 to submit your site to Web Atlas. [added: a good deal with Web Atlas is that you can get links pointing to 5 different pages of your site for a single one time registration fee]

Uncover the Net
Uncover the Net is a new directory created by my buddy Shawn Steele. Uncover the Net currently charges a one time $10 submission fee.

Site Sift
Site Sift is another new directory which currently charges a one time $13 submission fee.

Abilogic
Abilogic is another newer directory which is still currently allowing free submissions.

SevenSeek
SevenSeek is not a new directory, but I think Google updated PageRank the day after I last posted about a bunch of directories. SevenSeek gained a PageRank 7 right out of the gate. SevenSeek currently charges a one time $40 submission fee.

Directory Archives
This site is not new, but this is just a reminder post...if you know of any directories which:

• Are the authoritative directory in their field; or
  
• Provide static links that search engines can follow and are not full of sitewide viagra links please submit them to Directory Archives.

Also, traffic has been picking up decently at Directory Archives. Sometimes when I add stuff it later becomes garbage. While I try to look through it rather often sometimes I miss stuff. If you see any junk sites listed in Directory Archives please send me an email and I will try to get them removed rather quickly.

Google Desktop Search

Google Desktop Search
For Windows...does not yet integrate w Gmail. 400K download, no ads, only works on your primary hard drive, builds cached copies of pages and keeps a history.

• About Google Desktop
• Download Google Desktop
• Danny Sullivan Reviews Google Desktop
• Andy Beal Reviews Google Desktop
• John Battelle looks at the implications of Google Destop

NameBomb, Yahoo! has Happy Quarter, Other Stuff...

NameBomb
(no relation to Tom Jones) ... Danny Sullivan coins another phrase.

Yahoo!
Has a stellar quarter & brings Jeremy Zawodny back to search.

Google
Negativity seems to help them... and they are off to India [added: where they are talked about image, speech, & multimedia search. also:
''There has been much speculation. But our work is focussed on improving the browsing experience,'' Google co-Founder and President (Technology) Sergey Brin told reporters here.

''Today's browsers are doing a pretty good job, but they can be improved. What we are looking to do is to enhance the quality of the browsing experience,'' he said. :source]

MSN
Robin Good on Search Champs...

Beta
Exalead

Survey Says!
My buddy Rich Stokes is running a survey about PPC advertising. Please help out. Everyone who takes it gets a free e-book on new AdWords strategies, and in addition, one in every fifty respondents will get $100 in cash.

Toolbar Overload, RSS, & Northern Light

Do You have Toolbar Overload?
Stop the insanity.

The ToolbarBrowser is a complete Toolbar Authoring and Management tool. You can use it to manage dozens of toolbars in a simple tabbed control to save valuable browser space. It also includes all the standard features for search, navigation, popup blocking, etc., so you will never need another toolbar.

Cool RSS Tool
Feed For All. More info at
ThreadWatch

Lighting the Way...
Northern Light Research costs $50 / month or $19,500 for the enterprise edition. press release

Link Building...Working Against the Man

Search engine link analysis algorithms provide a rich get richer feedback which block out new competition and hurt search relevancy.

Mike Grehan on the Filthy Linking Rich...reminds me the need to read some of that small-world network theory type stuff. More comments on the Filthy Linking Rich at SEW Forums.

Also in the forums a few people mentioned Clay Shirky’s Writings About the Internet, which looks interesting.

Google SMS, Google Word Clustering, the Great Google AdWords Debate ;)

Google SMS
Google is everywhere...now there is one more reason to get in a wreck while driving with a cell phone. Google launches Google SMS

Google Word Clustering & More
Andy Beal with the scoop

Google AdWords Trademark / Bid Policy
Lots of fun with Google AdWords (or maybe not fun)...

I spent a large amount of yesterday going back and forth with a dozen or so people about whether or not it is ok to bid on other people's names as the trigger words for article and search ad display. Google does not allow you to opt out of Google search ads if you want to advertise on articles.

Some of the big studs in PPC often recommend aggressively bidding on competitor names, and other SEOs get mad when you do it.

The hypocritical thing is that some of the SEOs who called my bidding on their name stinky were also selling their products by bidding on trademark terms (edited out the not mentioned in their products part, but certainly many SEOs still do that...and I am not certain that it is in any way wrong). Some of the people in these threads even asked some of my friends to jump in threads against me (my friends, of course, told them to go to hell).

What is your opinion on bidding on trademark terms or other people's names as ad trigger words? Please leave lots of feedback on this.