Why Become an SEOToolSet^TM Certified Analyst?

SEOToolSet^TM Certification establishes you as a knowledgeable, ethical search engine marketing professional who uses the best tools and keeps on top of the latest search engine news and techniques.

You need to work to become SEOToolSet^TM certified. Your colleagues and clients will know that. When they come to our website and see:

• the difficult exam questions you have answered
• the powerful tools you have mastered
• the Code of Conduct that you have agreed to follow
• the Code of Ethics you have promised to uphold

SEOToolSet^TM Certification inspires confidence in your skill level, reliability and trustworthiness. In an industry marred by fly-by-night spammers, colleague and client confidence is worth its weight in gold.

How do I become certified?

The first step towards SEOToolSet^TM Certification is attending our intensive, two day SEOToolSet^TM Training Course taught by one of our trained instructors. In this seminar, you will learn how to achieve top search engine rankings by using the SEOToolSet^TM and practicing the best search-engine friendly SEO techniques. Upon completion of this course, you will receive a free SEOToolSet^TM account where you can start testing your skills by optimizing websites.

After 30 days, you can register to take the Advanced Certification Course to prepare for the SEOToolSet^TM Certification exam. You will receive a login at the sucessful completion of this course that is good for 3 exam attempts. After successful completion of the exam and a successful anti–spam audit you will be an official SEOToolSet^TM Certified Analyst.

As an SEOToolSet^TM Certified Analyst, you receive:

• An official SEOToolSet^TM Certified Analyst certificate recognizing your achievement
• An official SEOToolSet^TM Certified Analyst logo to place on your website and your business card.
• A direct link to your company website from our SEOToolSet^TM Certified Directory.
• Random anti-spam audit results to prove that you are avoiding practices that may harm a website's status in the search engines.
• A monthly newsletter with the latest search engine news and optimization tips.
• Priority registration in a refresher course to update you on the latest trends in search engine optimization and marketing.

All of these benefits are available for your initial class fee (currently $750), and subsequent annual fees include the cost of your yearly SEO refresher course.

Plus, if your company has two or more colleagues that are also SEOToolSet^TM Certified Analysts (total of three), you can apply to become an SEOToolSet^TM Certified Organization or eventually an SEOToolSet^TM Certified Partner for extra prestige and benefits.

Once you have attended our certification training course you can use the login that you received at the end of the course to take the SEOToolSet^TM Certification exam within the first 90 days of training.

If you have not attended our training course, take the first step towards becoming an SEOToolSet^TM Certified Analyst and enroll in our SEOToolSet^TM Training Courses today!

For the first six months of the Certified Analyst program, we have developed a "grandfathering" program that allows SEOs who have 4+ years of dedicated SEO experience to test out of the 30-day wait period in between the SEOToolSet^TM Training Course and the Advanced Certification Course.

Certified Analyst Grandfather Program

Additional Requirements:

1. At least 30 days before coming to the 2-day course: Register for both courses and pay in full for the 2-day course to get a login to the SEOToolSet^TM.
2. Use the tools for that time and read the online material including the Code of Conduct and Code of Ethics.
3. 1 week before coming to the 2-day course: Take an online Screening Test and submit 10 sites that you've optimized.
4. Pass an audit of submitted sites and use of the tools.
5. Once you're notified that you've successfully tested out of the wait period, pay for Advanced Course.
6. Attend SEOToolSet^TM Training Course and Advance Certification Course.

**Available until March 2005

Copyright © 2004 Bruce Clay, Inc. All rights reserved.