Getting a Presence on the World Wide Web for Your Small Business Opportunity

A Home Business Article Contributed by Elizabeth Fox-Wise

Having a Well Established Presence on the Internet is Important to Your Small Business Opportunity

If your chosen small business opportunity is like most of them, the success of it will rely heavily on you being able to establish a presence for it on the Internet. Unlike many businesses of the past, today's small business opportunities are often "virtually" run on the World Wide Web.

Since everyone today has the Internet at their disposal, operators of a small business opportunity want to benefit from the global exposure, reduced marketing expenses, and low entry costs that come with ecommerce.

To get an established presence on the Internet for your Small Business Opportunity there are two things you will need to pay careful attention to.

Select the Right Domain Name for Your Small Business Opportunity

This is more important that you might realize. Your domain name is how customers and potential customers are going to find you out in this huge vast space we call the world wide web.

When choosing your domain name you should keep the following things in mind:

Your domain name should relate as directly as possible to the product or service that your small business opportunity is providing. Never pick a vague name or a name that will any way mislead customers or misrepresent your business opportunity.

Your domain name should be easy to remember. Keep it short and simple. You want people to be able to remember how to find you. Related to this, your domain name should be simplistic and use common spelling of words.

Your domain name should have a .com extension if at all possible. It is more expensive to register with a host if you have a different extension and, again, it is harder for people to find you.

Select the Right Web Hosting for Your Small Business Opportunity

The absolutely best way to choose a Web Hosting company is through a personal referral. Therefore, the first thing you want to do is ask friends and family which company they use and how satisfied they are with them. A happy customer is a good indication of a good service plan.

After you have located a few options that come with personal referrals then you can start comparing the plans to see which one would work best for your small business opportunity.

During your plan comparison pay attention to such things as does the hosting company offer a Money Back Guarantee; how much storage space do they allow for your web site and if you require more space - is it available and for how much more money? ; What is the Bandwidth/Data Transfer limitations - this means how much date is sent to the host site, typically it is measured over a monthly period. The more visitors to your site the more bandwidth your web site will need.

And most importantly of all - what is the Site Speed. This will determine how quickly (or slowly) people will get page loads when they are at your site. Speed of page loads is very important. Studies have shown that slow page loads is the number one reported reason that people give for leaving an internet site prematurely and/or not making a purchase from the site.