Strategies to Market Ecommerce Globally
A Home Business Article Contributed by G. Uma Bennett
Strategies to Market Ecommerce Globally
The internet has broadened the use of doing business electronically, commonly known as ecommerce. Creating a functional, attractive website is one thing, marketing ecommerce globally, requires a well-thought out strategy to be successful. With careful planning that includes the special security requirements for financial transactions at the very beginning, you will save yourself a lot of time and money. Search engine requirements are the second most important factor to remember.
As an ecommerce site, think about the language and currency differences and create a site that can be listed in one of the search engines that cater to specific countries.
Targeted Ecommerce for Success
You target products and services for certain buyers and when with an ecommerce venture, you must target your price structure according to the global buyer. If you are selling to the US, Europe and Latin America, show your prices in their currency to encourage your customer. Ecommerce involves more than just money; you will find other differences within this market. For instance, if you have a customer service line, make sure you have a staff that speaks the language of these countries and take care of the language you use to avoid offense or misunderstanding in your ecommerce venture.
Interactive Ecommerce Benefits
When you add live support to an ecommerce site, you will see an increased response from potential customers. Live support gives you the opportunity to build your credibility as a trusted ecommerce site because customers can receive immediate answers to their questions about your product or service. Many ecommerce sites use online chat not only to response to customers, but also as a type of bulletin board to announce news. In the world of ecommerce where things are always changing, it is a good way to keep your customers ahead of the game and also keep your website content fresh.
What do You Expect from an Ecommerce Site?
Building an online e-commerce business is exciting, with many design options to choose from. Say the words "ecommerce design" and right away you may think of the slick, flash movies, swirling graphic effects and lots of images showing the promised wealth of e-commerce. Before you get swept away, think about what you look for when you go shopping online. Most people want to get information about the product in a clear manner.
They expect to see prices or rates on an ecommerce site, but also they want to know the fine print; delivery methods, support/warranty information and company background.
Extending Your Ecommerce Reach
The ecommerce trend has grown over the last three years, increasing competition tremendously. Marketing your business online only reaches buyers when they are online, in order to really get serious about extending your e-commerce reach to offline avenues as well. If you have a brick and mortar storefront, make sure your website address is on all materials that will reach your customer. Print your business stationery with the address and tag-line of your ecommerce site.
Create giveaways like mouse pads or tee shirts to advertise your online business. Print ads or event sponsorships can increase your ecommerce website sales.
