Understanding Domain Name Registration
A Web Hosting Article Contributed by Hemant Mehta
Understanding Domain Name Registration.
A domain name registration is really the first step to Internet business. Well, its not only for the purpose of business, but also if one wishes to just have a presence on the world wide web! Registration of a suitable domain name gives an individual or specially a company an identity that pre-sells the purpose of being present on the web, and this is imperative to administer their identity.
The domain name registration must be carefully thought of and is not merely a matter of few words or phrases that "just looks and sounds nice"! It is the front rank sales tool that makes or breaks the business you wish to make money with. A meaningful domain name registration for your venture can be a traffic builder, a search engine top ranker, an advertising niche amongst competition and a force amongst equals! What to do about it?
Salient Features of Domain Name Registration.
- short crisp descriptive name.
- unique but easy to type combination of letters.
- variations in common spelling can be taboo!
- should not contain numbers or symbols that one can avoid.
- mental recognition when first hearing or reading the name.
- popular extension like .com, .net, .org etc.
Analyzing Purpose of Salient Features, before Registration of Domain Name.
A short descriptive of the business and crisp domain name gives a much higher edge to what you plan to do on the Internet. Confusing, tongue-twisters, and difficult to spell names must be avoided since they can definitely kill the traffic.
Unique and easy to type domain names allow the potential visitor to avoid typos and help in memorizing for repeat visits.
Many times people lure themselves into creating a domain name that spells differently form common dictionary names. This can cause confusion as visitors can assume the dictionary spelling and repeatedly get that frustrating "page not found" screen on their monitor screen!
Using only digits in domain name registration may let one off easily, but using a combination of letters and numbers can become a source of confusion - like "im4urprofit.com" etc - as people tend to type as they phonetically hear or visualize in their minds!
What is memory? Truly a picture imprints in the deep levels of our brain that emerges the moment we hear or see any word or phrase. If these words or phrases have a "vision generating" appeal, we immediately link them to a particular event, place, or time. Retrieving from our mind becomes so much more easy! Consequently, the process of domain name registration becomes very effective if the name implies an action, extends memorability, and gives in a nutshell - as to what the business is all about.
Remember the popularity of the dot com extension? If you are a beginner, this is the best bet you can place for your new website. If the name is not available for a .com extension, it is better to attempt a few plausible variations in the name before resigning to another extension. It however also depends on your website's main activity when you may wish to look for a different extension like .edu, .org, .gov, or the country specific extensions if your business is not intended to be really global.
