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Bill Wise
Chief Operating Officer
Bill Wise joined MaxOnline in July 2002 as Executive Vice President and in September 2002 became Chief Operating Officer of the Company. Most recently he was the Vice President of Business Strategy and Direct Marketing for DoubleClick's North American Media Network. At DoubleClick, Mr. Wise managed DoubleClick Direct, DoubleClick Media's direct marketing business. Mr. Wise joined DoubleClick in 1997 and held several positions within the company including Vice President of the DoubleClick US Networks, General Manager of the Sonar Network and Director of Financial Planning & Investor Relations. His experience also includes serving in the Audit and Business Advisory practice with Arthur Andersen LLP.

Keith Kaplan
President, Sales & Marketing
Keith Kaplan is responsible for overseeing MaxOnline sales and marketing. Mr. Kaplan joined MaxOnline from TDI where he was a National Account Manager for the Out-of-Home media division of CBS Broadcasting. Prior to joining CBS, Mr. Kaplan served as Northeast Coast Division Manager of Paramount Television for 5 years. Mr. Kaplan launched his career as a local account executive for the Sports Channel, where he quickly worked his way up to National Sales Manager. He graduated from The Newhouse School of Communications at Syracuse University with a Bachelor of Science degree in Television.

Lee Hoffman
Senior Vice President, Sales & Marketing
Lee Hoffman is responsible for overseeing East Coast and MidWest Sales at MaxOnline. Mr. Hoffman joined MaxOnline as a Strategic Account Manager in 1998 from Marlin Entertainment where he was an Account Executive representing national cable networks, unwired networks, and syndicated properties. Prior to Marlin, Hoffman worked as a sales executive at CBS Cable. In addition, Hoffman has over six years of experience on the Agency side, working as a National Broadcast buyer at Bozell Jacobs, and McCann Erickson Worldwide. Mr. Hoffman started his career as a Media Planner at Sattchi & Saatchi Worldwide. He graduated from The Park School of Communications at Ithaca College with a Bachelor of Science degree in Television & Radio.

Brian S. Silver
Vice President, Operations
Brian Silver joined MaxOnline in June 2002 as a consultant to help facilitate the merger between L90 and DoubleClick’s Media business. In September 2002, Brian joined the MaxOnline management team full-time as Vice President of Operations and continues to evolve and optimize our products and services. In this capacity, Brian oversees business development, inventory management and publisher relations, campaign management, and product development. Prior to MaxOnline, Brian worked as a Product Manager for NOVO Media Group, now Semaphore Partners, and developed large-scale websites for clients like General Motors and Procter & Gamble. Before the interactive world, he spent 11 years in the operations of manufacturing facilities. Brian graduated Lehigh University with a Bachelor of Science degree in Industrial Engineering.

Peter Foster
Vice President, West Coast Sales
Peter Foster has been with MaxOnline since September of 1999. Peter currently oversees MaxOnline's West Coast Sales and Marketing operations. During his tenure, Peter has been instrumental in helping markets like Seattle, LA and San Francisco contribute heavily to the remarkable growth of online advertising. Prior to MaxOnline, Peter managed multi-market newspaper ad campaigns for Metro Sunday News and worked for Primedia in magazine ad sales for their technology publication MicroTimes.

Craig Swerdloff
Vice President, Email List Services
Craig Swerdloff joined MaxOnline from eBrokers, a Boston-based email brokerage company, which he owned. Before that, he spent six years with 24/7 Media, where he played an important role in growing their regional business. Mr. Swerdloff began as Director of Sales for 24/7 Media's Chicago office; he then opened their Atlanta office and eventually moved to Boston as Director of Sales for the northeast and southeast regions.

 



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