The Low Budget Pr Way to Promote a Home Based Business
A Home Business Article Contributed by Teresa Phillips
The Low Budget PR Way to Promote a Home Based Business
Most home based business owners hardly have a budget to promote their businesses and yet if their potential clients don't get to know about them, how will they ever get to buy anything?
Public Relations techniques can be extremely useful to home based businesses in getting the word out there at minimal or no cost.
PR has the amazing effect of being more powerful than advertising when executed properly and yet it costs almost nothing.
You can easily copy what the professional PR people do, with some slight modifications to fit your home based business, and watch your promotion take effect. Within no time you will have gotten the word out there about your home based business to real potential clients.
Press Releases Will Quickly Spread the Word for a Home Based Business
The professionals usually distribute their Press Releases to major newspapers, radio stations, TV stations and websites. The home based business can distribute their press releases to small community newspapers and relevant websites. You can pin them up at notice boards in office buildings, at schools, your local church, in the shopping mall and anywhere else they will accept them where your potential clients go.
You can also distribute them via email to all your friends and business contacts.
Keep a few copies available on your desk and dish them out to everybody who comes calling. A press release will always be taken much more seriously than a flyer and will therefore give the image of your home based business a big boost. And if you target enough small newspapers in your community and follow up with a polite telephone call, chances are high that your press release will be published, greatly boosting your image further. Many small free newspapers serving communities are always hungry for local news.
There is a lot of free information on the net on how to write different press releases starting from one announcing the launch of your business to others that will follow giving various new developments in your home based business as you go along. Do grab every little opportunity to publicize your enterprise.
Referrals are Critical for Any Home Based Business
Actually PR is designed to generate word of mouth. That's the way it works. That's the purpose of all those cocktail parties. Your home based business may not be able to afford an expensive cocktail for your potential clients, but you can ask your customers and the few clients you will get at the beginning, f orreferrals.Whiletheprofessionalsuse free drinks and parties to oil the word of mouth mills, the home based business can give other incentives. For example you can offer discounts or free service to clients who refer others.
Community Projects Will Make a Home Based Business Shine
PR experts often organize expensive sponsorships. The home based business will instead look around the community and use its expertise to shine. You can donate your products or services and gain some valuable goodwill in the community. The smart home based business owner will choose highly visible projects that will attract the attention of their target market as much as possible.
