Get Search Appeal for Your Online Business Opportunity
A Home Business Article Contributed by Donna m. Brown
The Success of Your Online Business Opportunity Relies on Visibility
The spiders that crawl the Web thousands, millions of times each day will not look for your Web site in a hole or behind a hill, they will not magically deliver online business opportunity after online business opportunity to your cyber door. You are in competition with companies throughout the world and those companies know how to get noticed. Think about it, the world! You are going to have to make your Web site scream, shout and taunt those spiders by saying, "Here I am you ugly dudes. Come an' get me! "
Spiders can be your friends like the search engines themselves and Web directories. But before you can understand them, you have to take the time to get to know the and their cyber organizational structure (which means, you have to know what a search engine is).
Your Online Business Opportunity and Search Engines: What Kind of a Relationship is This?
A search engine is a searchable database of pages. Each search engine tries to be the mother of all search engines by including every site on the Web. There really aren't any ugly black spiders rustling through the wires, but rather automated programs - called spiders - that crawl through the Web and search Web sites electronically. Using proprietary guidelines, the spiders index and score pages. These scores are based on words and phrases used on each Web page.
Surely if you are thinking of jumping on an online business opportunity you are familiar with search engines. Web surfers often take for granted the speed with which a search engines' function is performed.
Some of the more popular search engines are Google, Excite, Lycos, MSN, Excite, Overture, Alta Vista, WebCrawler and HotBot. Try each one of them and you will receive noticeably different results.
A Directory is a Great Place to be If You're Trying to Cultivate an Online Business Opportunity
A directory is a little like a cyber library. When you perform a search query, you are directed to the right section (just as if there were some little librarian wearing a sweater and eyeglasses telling you where to go in there). Information is categorized into sections and you are electronically driven to the section that's right for you (assuming you know what to ask for). A real person does review and categorize each site before it's included in a directory (but that person isn't required to wear sensible shoes or a hair bun).
Because directories are more selective about to which sites they take their searchers, the Web sites they include are often of a little higher quality than those you might find in a mass search. However, don't expect that these real people visit the sites they review more than one time - after all, they're only human. Some Web sites are outdated due to the nature of directories.
It's a good idea to count directories among your best friends when you are promoting an online business opportunity.
The lines between search engines and directories are becoming a little more blurred now because companies have found definite advantages to both.
Want to Improve Your Internet Business Opportunity? Get Search Appeal
Search engines are think your HTML tags, keywords and links are sexy. They are forever checking your Web site out for appealing tidbits and links to serve up to customers. You could have the best looking site on the Web and still be virtually invisible to a search engine -- - or at least ranked really low, like 188, 999 of 189, 900 results. Oh, gut shot!
Be sure to include very specific and well planned out title tags, META tags keywords and good content that repeats those keywords often enough to get a second look from the most popular search engines. Put the TITLE and META tags in the HEAD section of your document. The ALT tags are attached to images in the BODY section.
The TITLE tag is the most important tag on your site. Your TITLE content will be visible immediately to most searchers (assuming the Web crawlers find you). Your title will show up in an address bar and will likely be the name assigned to your website when it's added to somebody's list of favorites.
Sure, there are lots of different types of META tags, but search engines only use the NAME attribute and its DESCRIPTION and KEYWORDS values. When you use the DESCRIPTION attribute, search engines will return the text in the CONTENT attribute as a description of your web site. Use lots of juicy words to make some search engines spiders' mouths water.
