Things You Need to Know about Ecommerce Web Site Design
A Home Business Article Contributed by Cassandra l. Keller
Things You Need to Know about Ecommerce Web Site Design
If you are preparing your ecommerce web site design, some key things you need to know and understand are the concepts of web site navigation, about us page, FAQ's, and testimonials.
Navigation and Your Ecommerce Web Site Design
Make sure your web site navigation is simple and easy to use. Your site should answer all the questions a browser may ask along the way. Ideally, you should stick to the "three click rule, " meaning a customer should be able to access the product or service of their choice within three clicks or less. In order for this to work, you will need to pay close attention to your cross browser compatibility. Menu systems can play havoc with browsers.
Include an "about Us" Page on Your Ecommerce Web Site Design
The "About Us" page helps boost consumer confidence. It gives your business a sense of credibility by providing a summary of your company and its commitments. It should also provide contact information and information regarding any affiliations, accreditations and associations pertaining to your business.
On this page you want to "put a face to the name, " just as you would with a regular business. Also, more and more consumers are learning to protecting themselves while shopping online. As part of doing this, they are more likely to review your "About Us" page prior to making a purchase. If you don't know where to start when creating this page. Do some browsing yourself and check out some other web site "About Us" pages for ideas.
Add a Faq's Page to Your Ecommerce Web Site Design
Frequently asked questions are bound to pop up among your web site browsers. These repetitive questions can be listed and answered on a "FAQ's Page." This page, like the "About Us" page also helps promote consumer confidence while assisting in answering their questions. Even better, a well written FAQ can help transform browsers into buyers. Also, you might consider breaking your FAQ down into categories, so they are easier for the client to read. The questions should be listed at the top of the page and be linked to the answer further down the page.
The FAQ page should be accessible within one click of any other area of your web site that is selling something.
A Testimonials Page for Your Ecommerce Web Site Design
Positive client testimonials is always a big plus for any business. By hosting a testimonials page, you will provide a forum for potential clients to read what some consider the best promotional copy available. Of course you will need content for this page, so elicit feedback from your customers and ask permission to publish their comments on your site.
Testimonials do not have to be restricted to one page. You can also incorporate them between your own statements regarding your product or service.
If you go the page route, make sure it is only one click away from any other page on the web site, like the "About Us" page.
