Promoting Your Ecommerce Store Offline
A Home Business Article Contributed by Marsha Maung
Promoting Your Ecommerce Store Offline
An ecommerce store is an online store with things or services that you sell online, through the Internet. You display your products and services online, people view it and if they like it, they make payments to you online. You process their order and then you send the products to them. That's how ecommerce work.
Promoting Your Ecommerce Store Online
It's easy to deduce that if you have an online business, then the natural thing is for you to promote it online, isn't it? Yes, promoting it online is not easy and can be very time consuming but it reaches a large target audience and if promoted right, you can make a lot of money from your ecommerce website.
Use search engines, directories, classified, communities, networks to promote your ecommerce store to everyone you know and DON'T KNOW. Go to websites that teaches you how to tune your website's META tags and HTML codes to make it more search engine friendly. If you do it right, 80% of your site's traffic will come from popular search engines.
Ecommerce Offline
Can one actually promote an ONline ecommerce store OFFline? Sure, definitely so. In fact without an offline ecommerce marketing and promotion plan, it gets rather tough on your website ranking and traffic as well. With an offline marketing plan, you should be able to garner more traffic from the people who lives around your area of business. If you offer them a good deal, these people can actually be some of your more loyal ecommerce customers.
How?
There are many ways to promote your ecommerce store offline. Like word of mouth. Don't underestimate the power of word-of-mouth, it gets tiring but it works like a charm. Once someone is happy with you or your products, they can potentially spread the word around faster than a multi-million dollar marketing campaign!
Spread flyers, brochures, company profiles, call cards around LIBERALLY. Don't skimp on those things, they are important to your ecommerce business. If you really want to make it in the ecommerce world, you'd better make all your marketing collateral as professional as possible. If you're not trained to do this, then GET SOMEONE TO DO IT for you. You can only make the first impression once and if you don't present your ecommerce business well the first time round, you've lost more than just one customer. He/she could spread the word around and you've lost fans before you've gained any.
Combining Offline and Online Marketing for Your Ecommerce Business
Your ecommerce business needs BOTH types of advertising, promotion and marketing. Write them down together with a time line. When you're launching the offline and online promotions. If possible, synchronize them well and your ecommerce business will only benefit from a well-rounded marketing plan.
For example, you can run an offline advertisement in local newspapers promoting an online contest. You could send emails to your friends to ask them to help you recruit members for your newsletter. You could do many things to combine the offline and online methods. The only restriction is your creativity and imagination.
