What Makes an Ecommerce Site Stand Out?

A Home Business Article Contributed by Elizabeth Fox-Wise

Your Ecommerce Site Should Make a Unique Offer

It is important that you Make a Unique Offer to your ecommerce site's potential customers.

Research your competitors, not only their websites but anything else you can find out about them. Try to find out what their customers think about them. Don't trust the testimonials provided by the other ecommerce business, try to find some customers on forums and gather your own real testimonials.

Find out what your ecommerce competitors weaknesses are and try your best to have your ecommerce site excel in those same areas. The competitions weaknesses should become your ecommerce site's strong points. Your offer, however, is not the only thing that will make customers return to your ecommerce site, there are other areas that must be unique as well.

Your Ecommerce Site Should Provide a Unique Service

The key point for your ecommerce to be able to provide a unique service is constant customer feedback. Find out who your clients or customers are and what they like and dislike about your ecommerce service. This is the information you will need to be able to improve your service.

Also, Do research on your competitors. Continual Competitor monitoring is the best way to stay current with what's new on the market. You should be thorough and not miss anything about them. Most importantly, try to find out who their customers are and why they stay with your competitor.

You should also try to gather details about their affiliate programs, who their partners are, where they get their traffic from, etc.

However, competitors are not the only place to look to ensure that your ecommerce is providing a unique service. For new ecommerce owners, another aspect is to study how hosting companies work. Many of them have been in the business from the very beginning, so their experience will be of great use to any new ecommerce owner.

Your Ecommerce Site Should Also Create a Unique Design

One of the problems which many new ecommerce owners face is the creation of a website, which looks like almost every other website on the Internet. This is not a major problem as your ecommerce business is much more than the creation of a website. While having a unique website design is definitely desirable, it will not make your brand unique. The real question, after all, is how can you make your brand unique? There are several solutions to this problem.

However, you must understand that the process of site development is rather complicated, therefore, it usually requires a team consisting of a project manager, designer, coder, and programmer. You need only go to any one of them to get started on your project. The major thing which will hold up this process for an ecommerce start up business is the budget, as it usually costs between $1000-$3000 to develop a really good website.

This does not have to be a dead-end situation; there's a solution that a new ecommerce can afford – website templates. A ready-made design is the only thing you will need. Simply convert it into your website by filling in the content information. Although you may assume that using a website template will make your ecommerce site blend into obscurity, as you won't be the only one with this template, it is not the case. Research shows there are some very successful ecommerce sites with high traffic who are built from a standard template.