What's Important When Designing Your Ecommerce Web Site
A Home Business Article Contributed by Marsha Maung
What's Important When Designing Your Ecommerce Web Site
Designing an ecommerce web site is not as tough as everyone makes it out to be. The tough part is getting it past the fears, objections, the uncertainties, technical know-hows and don't-know-hows. It shatters the self confidence of many home business owners into smitterins. But armed with a little knowledge of HTML, anyone can get past the fear of designing a good ecommerce web site.
Ecommerce Web Site Design Should be Simple and Sweet
Let's look at it this way, the purpose of an ecommerce web site is clear. To get people to buy something - that's the whole ecommerce idea. If it's not to get others to buy something line from the web site, why not just call it a web site or home page?
It's easy to turn customers off if an ecommerce web site design is not carefully constructed. It's almost like bad customer service when you enter a shop. You snub your nose and hightail out of there into the next shop - and that's what your potential customers can and WILL do if you don't make your web site design as ecommerce friendly as possible. What does that mean? It simply means a design that is simple, clean, easy to navigate, won't confuse people, cosmetically pleasing and quick to load.
Nothing turns a potential customer off more than jarring colors, slow loading time with lots of clicks needed in order to view the products and pop up windows. I would be too busy trying to find the right buttons (you know how deceiving the pop ups these days can be) to click on to close the pop up windows to care about what the web site has to offer.
A Simple Approach to Designing the Navigation System for Your Ecommerce Web Site
A simple approach should be used when coming up with the navigation system. Think customer, customer, customer. Think 'make them happy, make them happy, make them happy' and you're on the right track! The best navigation design for your ecommerce website should be this: it's either all on top or all on the left. It has been shown that people naturally look for navigation links at the left-hand side of the web site and if they don't find any, they look for it at the top.
If they don't, they will look for navigation at the bottom. Take note that hardly anyone ever look for navigation links on the right side of the page. If you put it there, it's easy for your potential customers to miss it and convince themselves that you've got absolutely nothing in there.
Design Easy-to-Find Buy Now Buttons for Your Ecommerce Web Site
'Buy Now' buttons simply refers to a button that people put on their web sites to encourage people to buy - lure them to click on the button only to be taken to the shopping cart. It shows from research that using an attractive looking 'Buy Now' button for your ecommerce web site is better than simply using a text link that says, 'Buy here'.
Make it attractive enough to entice them to click on the button, that should be enough.
