Lead Generating for Your Business Opportunity
A Home Business Article Contributed by Elizabeth Fox-Wise
If You are Marketing a Business Opportunity You Will Need to Generate Leads
Perhaps one of the hardest parts of some businesses is lead generating for your business opportunity. This is especially challenging for Multi Level Marketing (MLM) distributors.
When it comes to MLM distributorships, selling products is only a portion of the business roll. Perhaps more importantly is the recruitment of other entrepreneurs looking for the opportunity to run a business like your own. This is where lead generating becomes crucial for the success of your business opportunity.
Lead generating simply means making (or otherwise getting) lists of people who might be interested in the business opportunity that you are offering. Before spending time and money on lead generating, you should make sure that you have a comfortable recruiting strategy in mind. Leads will only be beneficial for your business opportunity if you can turn them into distributors.
To Find Leads for Your Business Opportunity Many Start with Those They Know
The first place that most people start is with family, friends and acquaintances. This is referred to as your "warm" market. This is a good place to start and a good place to gain practice and expertise in recruiting, but you will find that you exhaust this list pretty fast and will need to move on to other ways of getting leads.
Referrals from friends and family. Everyone on your "warm" list knows their own "warm" list of people. Personal referrals is a good place to target leads next.
But then the day will come when you have exhausted all leads from everyone you know and everyone who knows them.
Next, You Will Need to Actively Lead Generate for Your Business Opportunity
To do this, you will want as much exposure for your business opportunity as you can get, run small ads in local papers, put flyers up on bulletin boards. Print up interesting little pins and buttons - wear them and pass them out to others to wear. Often being your own bulletin board can be effective when you get curious strangers to ask you about the button you are wearing.
The Internet can also be a great resource for lead generating. Having a well developed, informative web site for your business opportunity is important. Have a "guest book" that visitors can sign to "opt-in" to a mailing list. Consider offering a free gift as an incentive for signing your guest book. Not only will this encourage people to join your lead list, but it will make your site surface on more web searches, get more opportunity seeks to your site.
Also, participating in Fairs, Trade Shows and Business Showcases can be a wonderful place to find people who are looking for a business opportunity. Have a sign up sheet where they can "opt-in" to your mailing list. The same as the Internet, consider offering a free gift as an incentive for signing your mailing list.
The important part is to provide as much exposure as you can for your business opportunity and as many chances as you can for opportunity seekers to join your "lead list"
