Ecommerce Web Site Design with Pre-Sales Support
A Home Business Article Contributed by Cassandra l. Keller
Ecommerce Web Site Design with Pre-Sales Support
When planning your ecommerce web site design, make sure it includes pre-sales support to encourage sales. There are several pre-sale services you may want to become a part of your online sales pitch. The following are a few of those options.
Include Information Sheets in Your Ecommerce Web Site Design
Sometimes, online customers are not ready to place an order. Information sheets serve as an offline reminder about your product, service addresses, contact details and other valuable information regarding the product. The information sheet is downloaded as a Word or PDF document. It should also include some of the site's branding elements to assist with recall.
An Ecommerce Web Site Design with Pre-Sales e-Mail Support
It is always a good idea to offer to answer pre-sales questions for your customers. While you may support a "Frequently Asked Questions" page, this won't necessarily answer every question the client has. By offering to answer pre-sales questions, you can help secure online sales. If you opt for this feature, make sure you respond to them in a timely manner, because delay could mean poor online support in the future, causing the customer to back out of the sale.
When you respond to an enquiry, make sure your message is well thought out. Address the questions to as completely as possible and offer future support. As always, make sure the response is grammatically sound and spelled checked.
Also, don't forget to thank the prospective customer for their question and comments, no matter what the case.
Lastly, keep in mind that some of your clients may have ESL (English as a second language). If this is the case, submitting a query can be challenging for them. If you aren't sure what the client is in need of, ask for clarification from them
Implement Live Chat Software in Your Ecommerce Web Site Design
You can also encourage online sales by implementing live online customer support. There are available products that allow you to add this feature to your web site.
Live support functions through special HTML/JavaScript coding embedded in your web site's pages. This coding is supplied by the company that you purchased the service from. The program detects when a visitor arrives at your online destination and notifies you.
This type of pre-sales support may sound very expensive, but that is not always the case. Do some shopping around before you settle on a program.
Feature Access to Ordering in Your Ecommerce Web Site Design
As with any sale, online or offline, you must close the deal once the client has agreed to the purchase. If it takes more than one click for the customer to begin the order process,itistoomany.Make sure each page that has product information on it has "order now" links in the appropriate places.
Make these links or buttons easy to locate and not gaudy. You want them balanced with promotion and subtlety.
The best place to situate these links is after paragraphs that detail positive aspects of the product or after testimonials from one of you clients.
