Ecommerce Web Site Design That Markets Your Product

A Home Business Article Contributed by Sharon Hill

Design an Ecommerce Web Site That Markets Your Firm

While there are a myriad number of folks at all skill levels to whom you can turn for ecommerce web site design, not all will concentrate on marketing your site. That's where you, the business owner, need to have the savvy to add the marketing info and direct the site designer.

There are several key features that will help consumers find your site and stay long enough to learn about you and your product or service and make a purchase.

Ecommerce Web Site Design Rules of Thumb

Before you hire your web site designer, or start the design yourself, you will want to make a list of the keywords you feel that consumers are most likely to use when searching for your product or services. Make it an extensive list - 100 or more. Some words may seem a little less than common but these are also likely to have fewer of your competitors showing in a search engine search result. That's good for you. Then, when you have that list give it to your web site designer or copywriter. If you are writing the copy, make sure all these keywords are included.

This is a UK company called WordTracker (www.wordtracker.com) that offers various ecommerce web site design and promotion services for a monthly subscription. Included is a free weekly keyword report that tells you the 500 most popular Internet keyword searches.

The first paragraph of each page should contain as many of the keywords on your keyword list as possible without writing gobbledygook, of course.

Make sure your graphic images are not unwieldy - it's better to use smaller graphics with a zoom feature than to lose potential consumers who got tired of waiting for your pages to load.

Exchange likes wherever you can. Do a keyword search for similar firms - not competitors but folks that could benefits from the exchange as well. If, for instance you own a bed and breakfast you may want to design a link with the local tourism agencie's ecommerce web site.

You may also find it beneficial to link with other entertainment facilities - wineries offering tours, ski resorts, fine dining restaurants, theaters, etc. You could also benefit from a car rental or other transportation provider link. Think big. If they are likely to get more searches for their services than you, you are the one most benefiting from the link.

Ecommerce Web Site Design Affiliation

Affiliate yourself, especially with firms that are related and reputable. Of course, the ones that pay you the best rate are an added plus. Not only do you have the increased visits from the affiliate search but you earn money from the page views even were the consumer to not purchase your product or service.

Using the same hypothetical bed and breakfast business, you might want to be an affiliate with Irv's Luggage and Executive Essentials, a join affiliate offer. It's free to join and with each customer you send them through your affiliating link you earn 8-12%. They provide the banners and links. Irv's Luggage sells backpacks, luggage and other travel accessories; Executive Essentials offers pens, desk accessories and other fine gifts.

A keyword search of affiliates will turn up several possibilities.