Are You Giving Your Online Business Opportunity What it Needs to Survive?

A Home Business Article Contributed by Elizabeth Fox-Wise

You Committed to an Online Business Opportunity but are You Committed?

You have started an online business opportunity, but are you giving it what it needs to grow? Like a child, a startup business must be fed and nourished until it is strong enough to survive. Beyond starting your online business opportunity you have to carry it until it can walk. Unlike a real world business, an online business owner must go out and find their potential customers and take them by the hand to lead them to your web site.

Your new online business is not Field of Dreams and you, I am afraid, are not Kevin Costner, if you build it they will not come unless you show them the way.

This is the most daunting task for every new online business opportunity owner. How do you find your potential customers and, even more importantly, how do they find you amongst the millions of online businesses stuck in the World Wide Web?

Without a Regular Supply of Leads to Your Online Business Opportunity You Will Not Succeed

How could you possibly succeed? This would be like setting up an offline business and expecting it to succeed without anyone picking up the phone to call you or walking in through your business' front door.

Leads are the mother's milk of any online business. A highly targeted prospect can be worth thousands, especially if your online business opportunity is network marketing.

Irregardless of what the nature of your online business opportunity is, you will only succeed if you have paying customers, and you can only get paying customers by bringing in a lot of perspective customers to check out your business.

Some Ways You Can Help Feed Your Online Business Opportunity

Buy leads - this is the simplest way to get leads and obviously will take the least amount of effort on your part, because you are buying them from other sources who spent the time and effort gathering them, and using them for your online business opportunity. These are typically raw leads, people who have somehow indicated an interest in the product or service your business is marketing.

Add these leads to your follow up system. After buying leads you MUST add these prospects to some sort of follow up system. There is absolutely no point in buying leads unless you follow up with them. You could purchase them and do one mailing with a link to your online business. A very small percentage will actually visit your site, but you will have missed all the rest who were rushed and deleted you. Adding them to a follow up system with at least twelve additional mailings will help turn your leads into customers.

Send targeted prospects to your online business opportunity website from the search engines. The greatest thing about these leads is they are targeted leads of people who are actively searching for what your business opportunity has to offer; and they are of course free.