The Internet: New Opportunity for Small Business
A Home Business Article Contributed by Elizabeth Fox-Wise
The Internet Has Opened a World to New Opportunity for Small Business
The introduction of the Internet - commonly known as the World Wide Web - has opened up plenty of doors to opportunity for the Small Business owner. The comparison to a typical small business in the "pre" Internet world to a small business of today is staggering.
There are many ways that the Internet has provided opportunity for the small business. One of the more obvious is potential customer market that has expanded to include the whole world.
A Small Business Has the Opportunity to Compete in a Global Market Through the Internet
Before the Internet, most small business had to find their niche market within the community that they lived. Therefore, an entrepreneur could have a passion for sporting goods and find a supplier for excellent quality product at an incredible price but if he lived in an area where there was no market for sporting goods, or if the local market's needs were already being met, he could not take advantage of his sporting goods business opportunity.
Today, that same entrepreneur with the same passion and the same sporting goods supplier, is free to search the globe to find his niche market. His chance of succeeding with a sporting goods business opportunity have just increased incredibly!
The Internet Gives Small Business the Opportunity to Compete with Large Business
The Internet is, in some sense, an identity shield for individuals and for businesses. Unfortunately the high rate of scams and other Internet crime illustrate that point only too well.
Undesirables of the world can hide behind the anonymity of the Internet as they lure victims to their crimes.
However, this anonymity can also work to the advantage of a legitimate small Internet Business. This gives small business the opportunity to be on a more level playing field with large business. Often your customer base and potential customers will not know the size of the company behind the Business Internet site. This can give more credibility to small business when competing against larger businesses.
Additionally, the Internet has opened up a wealth of information for small business owners. This has given them the opportunity to stay more current with their industry, be aware of any cutting news that will effect their business, and other information that helps them to keep pace with large business competition.
Furthermore, the automated features of running an Internet Business allow the small business to accomplish a lot more in less time with less man power. Automated email responder programs, automated and or hosted shopping cart software, back end inventory loading hosting, and other automated software and outsourced services make it possible to grow and Internet Business Opportunity and maintain it at a higher volume of sales that small business would have traditionally been able to do before the Internet.
The amount of opportunity that the Internet has created for small business, has redefined the way we think of small business today.
