Writing a Press Release for Your Ecommerce Business
A Home Business Article Contributed by Cassandra l. Keller
Writing a Press Release for Your Ecommerce Business
Savvy ecommerce marketers recognize the importance of an on-line and press release. Here are a few tips on how to create a news release that will attract on-line editors to your ecommerce business.
The Basic Rules for an on-Line Press Release for You Ecommerce Business
A news release for your ecommerce business requires good grammar and punctuation as well as correct spelling. In general, editors are turned off by sloppy news releases that are hard to read. When this happens they might end up filed in the trash can.
Make sure your news release has a headline that sums up its content.
Stick with the basics by answering the questions of who, what, when, where and why. Include all of these factors in your lead paragraph of your release to best market your ecommerce business.
Use clear language and keep you sentences short and two the point. Do not use slang, jargon and buzzwords. They are another turnoff to editors and you can't assume they will know their true meaning.
At the end of your release, include information on your ecommerce business. Be sure to mention your e-mail address, URL, phone and fax numbers.
The Downfall to an on-Line Release for Your Ecommerce Business
Grant it, snail mail is slow and can be expensive, on-line news releases for your ecommerce business also have some downfalls.
With the traditional mailing method, you can include graphics, photos, fact sheets, charts and other important information with your news kit regarding your ecommerce business. The on-line release is different. Short and sweet releases are appreciated by the busy editor, and she may not want to stick around for time consuming downloads to gain access to fact sheets on your ecommerce business.
Instead, point the editor in the direction of your Web site, where she can find more information if she is interested in your ecommerce business. You can also include information on how she can receive an off-line copy of your press release.
Never Send a Press Release for Your Ecommerce Business As an Attachment
To ensure that the editor is able to access your press release, and with ease, do not include it as an attachment. Instead, place the release in the text of your e-mail. Don't worry about how the format may transmit. They are more concerned with its content and how easy it is to access.
Some Other Helpful Hints Ecommerce Press Release Hints
On the first line of your release, write "For Immediate Release." On the next line, include your headline. Leave the third line blank, and on the fourth line type the city (in caps) and state and separate it and the first word of your release with a hyphen. For example, if I am writing a press release out of Columbus, Ohio I would start the fourth line of my ecommerce press release with COLUMBUS, Ohio -.
Unless you want to annoy the editor, do not call to follow up on your ecommerce business release. Also, do not send it to more than one person in the newsroom. If they become accustom to this trend, the people you send it to may discard it thinking someone else will hold onto it.
