How to Launch Your Ecommerce Venture on a Shoe String Budget
A Home Business Article Contributed by Christopher Kyalo
How to Launch Your Ecommerce Venture on a Shoe String Budget
Experts on launching businesses on a shoe string are emerging and their principles can work well for any ecommerce enterprise. They even have a name for it these days. It's called boot strapping.
Launching an ecommerce business on a shoe string or by boot strapping should even be easier than doing the same for an offline business. The reason for this is simple.
Test Runs are Cheap and Viable in Ecommerce
One of the things about successful boot strap launches is that the product or service is tested extensively and developed, before the business is launched. Actually the beauty about a boot strap ecommerce home business is that it focuses beautifully on the most important aspect of the business - the ability of the product or service offered to attract customers and generate sales. This is actually what a business is supposed to be all about.
But then when launching an ecommerce venture or any type of business, there are usually so many other details to deal with that it is easy to lose focus on the most important aspect of the whole business.
This development stage can be done much more quickly with an ecommerce home business than can be done offline.
There are Some Ecommerce Ventures That Can be Launched Without a Web Site.
By far the most expensive part of the whole ecommerce venture, is the development of the web site. With the opportunities now available online, it is possible to launch your ecommerce venture initially without having a web site. You can use your email only and post free articles all over the net. There are now an increasing number of web sites that accept free well written articles. The resource box at the end of your article is supposed to have your email and contact.
This can be quite effective in proving to you whether the venture is viable or not. And more important this can generate the revenue, some of which can go into the expense of constructing a web site.
Make sure that you carefully keep emails and details of all the enquiries you receive because this will be your valuable mailing list when you finally launch the web site.
Ezines Can Also be Useful for Your Ecommerce Venture
Ezines have been used for a number of years now in ecommerce to attract customers to web sites. The idea has been to offer a free regular ezine to all visitors to the web site and this has been used quite effectively to built traffic to many ecommerce web sites. Not any more. Increasingly ezines are encountering great difficulties in getting subscribers, despite the fact that they are free.
The main reason for this is that many have information that is really not valuable. Readers quickly find that ecommerce sites have simply used them as an excuse to send them regular emails pestering them to buy stuff they don't need.
Future successful ezines will carry truly valuable information and will cut down on their attempts to sell something to readers or force them to visit the ecommerce web site for information that is not really valuable.
You can use an ezine to built up your mailing list long before you launch your ecommerce web site.
