Five Ways to Increase Traffic to Your Ecommerce Site for Free!
A Home Business Article Contributed by Elizabeth Fox-Wise
If I Build My Ecommerce Site Will They Come?
Unfortunately, not on their own. You will have to, initially anyways, spend a lot of time and some money getting traffic to your ecommerce site.
If you are like most new ecommerce site owners, you are wondering how to bring potential customers to your ecommerce site without spending a lot of money on marketing. Here are Five things you can do to help potential customers find your ecommerce business on the already congested World Wide Web.
Publicity Will Always Help Your Ecommerce Site
Win a Web Award! Many webmasters give out awards to ecommerce sites that go the "extra mile" when building their store. In addition to prestige, winning an award will generate interest and traffic from the site giving you the award. If you have a unique site, you can be assured that a web award will bring a good deal of traffic to your ecommerce site.
Write a Press Release! Writing a Press Release is a very effective way to bring people to your ecommerce site. Once written, press releases should be sent to key contacts in the media. By describing the unique aspects of your ecommerce business, product, or service, you are allowing reporters or writers to give you free publicity that can bring in lots of traffic.
Even if you feel that your article on your ecommerce business is not really "news worthy" send it in! You will be surprised at how many reporters are looking for "filler stories" and these "filler stories" can sometimes be the best, free advertising for your ecommerce business.
Grow Your Ecommerce Business with the Help of Others
Become part of a Webring! Many webmasters join forces with similar or complimentary websites and create what is called a webring. By combining forces with other ecommerce sites, your ecommerce site will receive traffic from people who are already interested in your product or service. Each ecommerce site that participates in a webring is given a code that they place at the bottom of their webpage. Visitors will navigate through the ecommerce sites by following the buttons that are placed in the webring code.
Get Involved With Banner Exchange! Lots of ecommerce websites use banner exchanges as a way to get exposure on other ecommerce sites. By exchanging banners with other websites, more people will see your banner without much competition from other businesses. In return, all you have to do is post the other webmaster's banner on your own site. This is a Win Win Situation for both ecommerce business, especially if the sites involved are complimentary businesses rather than competitive.
Register with Directory Listings! When the Internet first was born, Yahoo became famous for having a well-organized directory. Although Yahoo now charges money to be included in their directory, it is still possible to find many other highly visited directories which are still free to list your ecommerce business with. By being included in these directories, you can generate a steady amount of highly targeted traffic to your ecommerce site.
